Cover Flower
Diamond founder
Belinda Chua
(right) in Etho
Maria with her
daughter Sabrina
Ho in Damaso
Flower Diamond founder Belinda Chua (right) in Etho Maria with her daughter Sabrina Ho in Damaso
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Tatler+
As the go-to jeweller of Southeast Asia’s style cognoscenti, the homegrown brand sets the standard for its unwavering commitment to craftsmanship
Media agencies the world over called it the royal wedding of the year. In an elaborate, swoon-worthy ten-day celebration of love, Prince Abdul Mateen of Brunei wed Anisha Rosnah Isa Kalebic at the official residence of the Sultan. Making headlines of its own was a scintillating diamond tiara crowning the beautiful bride—a bespoke creation crafted by Singaporean luxury jeweller, Flower Diamond.
The homegrown jewellery brand was first established in 1996, founded by Belinda Chua, whose burning passion for gemstones flourished into what is recognised as a local legacy business today. Celebrating 28 years of dazzle in 2024, Flower Diamond has evolved into the go-to jeweller of Southeast Asia’s style cognoscenti, and a brand that’s synonymous with elegance and quality, setting the standard for statement design with an unwavering commitment to craftsmanship.
In case you missed it: Prince Abdul Mateen of Brunei’s bride Anisha Rosnah wore a bespoke Flower Diamond tiara
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At the heart of Flower Diamond’s brand DNA lies the best-selling Butterfly Collection, a design signature created in 2002. The iconic collection symbolises metamorphosis, rebirth, hope and the colours of life. The butterfly is integrated into an ever-evolving range of designs, from streamlined to whimsical, perfect to mark a woman’s milestones through life. The collection is but one testament to the brand’s ability to cater to every style or special occasion, with fresh design perspectives added annually thanks to creative director, Roslind Ng, who has been an integral part of the team for 25 years.
Botanical inspirations abound across all of Flower Diamond’s collections—beyond the Butterfly—from art deco-influenced to classic nuptial-perfect designs and the Sabrina collection, by Chua’s daughter Sabrina Ho, which explores an edgier aesthetic and materials like lapis lazuli or malachite.
Above Chua wearing Flower
Diamond
Above Ho wearing the
Butterfly
Collection
Chua wearing Flower Diamond
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Flower Diamond is the first Singaporean jewellery brand to open a retail store in Ngee Ann City. Today, its showroom is located on the 15th floor of Tower B, where the brand can service its exclusive clientele in utmost privacy—whether they are acquiring a signature piece, a bespoke creation or resetting old jewellery into fresh designs as a sustainable way to breathe new life into heirlooms while preserving their sentimental value.
Also available are pieces from trusted brand partners, including Etho Maria from Greece, FerriFirenze from Italy, and Damaso from Spain. The brand’s affiliation with the Diamond Exchange of Singapore not just reinforces its commitment to excellence and quality, but clients can confidently purchase fine jewellery, which comes embedded with Flower Diamond’s design prowess, artistry and commitment to building lasting relationships.
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Credits
Images: Flower Diamond
