Cover Felix of Stray Kids continues the longstanding partnership between Louis Vuitton and UNICEF
Felix of Stray Kids continues the longstanding partnership between Louis Vuitton and UNICEF
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From centre stage to charitable causes, Felix, a member of the global boy band Stray Kids, continues to expand his influence in new directions. In 2025, he once again captured the attention of fashion enthusiasts by collaborating with Louis Vuitton on the Silver Lockit 2025 collection, renewing the house’s commitment to its partnership with UNICEF.
As both Brand Ambassador for Louis Vuitton and Goodwill Ambassador for UNICEF Korea, Felix has become more than a fashion icon. He is a messenger of compassion, helping to spread love to the disadvantaged, especially vulnerable children across the globe.
The Silver Lockit 2025 collection is no exception. The iconic padlock motif, part of Louis Vuitton’s design language since the creation of the Steamer bag in 1901, remains at the heart of the collection. This latest version features a blue heart and the word “DREAM” engraved on it, two thoughtful details personally contributed by Felix. “We designed the heart shape the way I often draw it for my fans,” he shared. “And engraved it with the word ‘DREAM’, symbolising the dreams that unite us and STAY.”
Read More: The Shape of Memory: Humberto Campana’s Dreamwork with Louis Vuitton
Above Felix, Louis Vuitton Brand Ambassador and UNICEF Goodwill Ambassador in Korea
Felix, Louis Vuitton Brand Ambassador and UNICEF Goodwill Ambassador in Korea
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More than a mere piece of jewellery, the Silver Lockit 2025 carries a quiet yet powerful message: that every child deserves to grow up in a safe, nurturing environment where they can learn, be protected and realise their full potential. It is a vision that Felix, through his influence, is helping to bring to life with Louis Vuitton.
Above The Silver Lockit Collection 2025
Above The Silver Lockit Collection 2025
The Silver Lockit Collection 2025
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Each piece in the collection is crafted from certified recycled silver, including bracelets (in both silver and fabric), necklaces and earrings. The fabric and pendant versions are offered in four colours (gold, blue, pink and black) allowing wearers to choose according to their personal style, while still carrying the message of human connection. The updated design lends a contemporary feel: the necklace has been reimagined with a new length, and the bracelet retains its delicacy but with a more youthful spirit.
Read More: Decoding the strategy behind the “handshake” between Louis Vuitton and Real Madrid
Above Silver Lockit 2025 collection with four colours: gold, blue, pink and black
Silver Lockit 2025 collection with four colours: gold, blue, pink and black
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Since 2016, the partnership between Louis Vuitton and UNICEF has raised over $24 million through Silver Lockit editions. Each fabric bracelet or pair of earrings contributes $100 to UNICEF, while each silver bracelet and necklace contributes $200. The limited edition 2025 range will be available globally from 18 July.
From the classic lock motif to the moving “DREAM” inscription, the Silver Lockit 2025 collection is a fusion of Louis Vuitton’s design heritage, Felix’s personal imprint and UNICEF’s humanitarian commitment. Beyond fashion, each piece serves as a gentle reminder of empathy, connection and the hope to build a brighter future for children everywhere. Silver Lockit 2025 is not merely a jewellery collection; it is a heartfelt gift to the world, engraved with a blue heart and a dream.
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