Cover Every wish comes true in Graff’s latest “I Wish” campaign, where exceptional jewellery creations for the most fabulous festive season are showcased
Every wish comes true in Graff’s latest “I Wish” campaign, where exceptional jewellery creations for the most fabulous festive season are showcased
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Graff’s festive campaign offers various creations to make jewellery gifting personal
More than 200 carats of Graff diamonds spell out “I Wish” in the opening of the London jeweller’s 2026 festive campaign film. What follows is a showcase of how differently a diamond can be worn. One scene pairs a necklace, earrings and bracelet set with emerald-cut, baguette-cut and round diamonds with four rings, each featuring a different diamond shape. Elsewhere, the facets of a diamond are the starting point for pieces sculpted in gold. When it comes to picking out a special gift for loved ones this holiday season, Graff makes it that much easier by offering something for everyone.
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For the one starting a new chapter
Above Butterfly Diamond, Sapphire and Paraiba Tourmaline Pendant in white gold
Butterfly Diamond, Sapphire and Paraiba Tourmaline Pendant in white gold
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In the film, Graff’s jewelled butterflies give way to real ones in flight. The sequence plays on the association between the house’s Butterfly motif and metamorphosis, which gives it particular resonance as a gift for a friend who has started a new job, moved cities or made a change she had long been contemplating. The motif has a lightness that suits someone who gravitates towards delicate jewellery, while versions rendered in diamonds and coloured gemstones give you room to consider what she already wears. A diamond butterfly would sit easily among familiar pieces, while a coloured interpretation might pick up a hue she returns to often.
For the one who wears gold on repeat
Above Laurence Graff Signature Diamond Bangle in yellow gold
Laurence Graff Signature Diamond Bangle in yellow gold
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If your sister or partner rarely leaves home without a gold ring or bracelet, look to Laurence Graff Signature. The unisex collection translates the facets of cut diamonds into angular surfaces in gold. Light moves across those planes as the wearer turns a wrist or lifts a hand, giving the pieces definition even when worn alone. The clean geometry would also appeal to someone who usually keeps jewellery to a minimum. For a person who already stacks rings or bracelets, the faceted gold introduces a different texture among smoother pieces.
For the romantic
Above Tilda’s Bow Diamond Mini Ring in white gold
Tilda’s Bow Diamond Mini Ring in white gold
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Tilda’s Bow takes its cue from the curves of a tied ribbon. Its diamond-set loops give the motif a softness that would suit someone drawn to fluid shapes and finer details. The new Tilda’s Bow offerings include a ring, pendant, bracelet and earrings, available exclusively online at Graff.com. Graff presents the bow as an expression of enduring love, making it a fitting choice for a partner, especially if the festive season coincides with an anniversary. It could be just as apt for a sister with whom you have shared a particularly eventful year. There is something pleasing about the ribbon on the parcel giving way to a bow she can keep.
For the one who embraces colour
Above Every wish comes true in Graff’s latest “I Wish” campaign, where exceptional jewellery creations for the most fabulous festive season are showcased
Above The Fancy Yellow diamond suite
Every wish comes true in Graff’s latest “I Wish” campaign, where exceptional jewellery creations for the most fabulous festive season are showcased
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For the mother who builds an evening outfit around her jewellery, consider the campaign’s high jewellery suites. One brings together more than 94 carats of emeralds and diamonds. Colombian emeralds punctuate graphic lattices, with open spaces giving the design definition against the skin. It would suit someone who pairs strong colour with sharp tailoring or favours jewellery with an architectural line.
For a recipient who prefers warmer tones, the Fancy Yellow diamond suite has a more fluid silhouette. Its 62-carat diamond necklace sets a line of white pear-shaped diamonds above sweeping loops of pavé, with pear-shaped Fancy Yellow diamonds bringing colour to the composition. Matching earrings and a 22-carat Fancy Intense Yellow diamond solitaire ring complete the suite. Either could be the piece you choose for a milestone. The earrings would frame the face for someone who often wears her hair up, while the ring would suit someone who likes to see the colour of her stones every time she looks down at her hand.
Discover more at Graff.com
Credits
Images: Graff
Topics
Annabel Tan is the Editor of Watches and Jewellery at Tatler Singapore, where she covers all things luxury timepieces and fine jewellery across both print and digital platforms. She is also the Editor of Tatler GMT Singapore, a role that deepens her fascination with the ever-evolving world of watchmaking. Outside of work, she’s usually on the hunt for her next favourite watch that she can’t afford, planning her next beach getaway, or catching up on the latest Formula 1 race.
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