Cover In the world of Cartier, masculinity is not confined by tradition but is constantly evolving, reflecting the individuality and distinctive style of each man. Photo: Cartier
In the world of Cartier, masculinity is not confined by tradition but is constantly evolving, reflecting the individuality and distinctive style of each man. Photo: Cartier
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Masculinity at Cartier is fluid, ever-changing, and shaped by personal expression rather than convention.
With the New Masculinities collection, Cartier continues to redefine the language of men’s style, where watches, jewellery, and accessories serve not only as finishing touches but as powerful statements of identity. Fronted by Kelvin Harrison Jr., Kento Kaku, and Drew Starkey, the campaign seamlessly blends heritage with modernity, elegance with audacity—capturing the liberated spirit of contemporary masculinity.
Masculinity at Cartier is fluid, ever-changing, and shaped by personal expression rather than convention. This collection is a testament to that philosophy, presenting designs that showcase exceptional craftsmanship while introducing a fresh perspective—where fashion is not merely an adornment but an integral part of self-expression.
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Notable accessories in the new collection
Above Kento Kaku exudes effortless sophistication in Cartier’s latest collection. Photo: Cartier
Above Kento Kaku exudes effortless sophistication in Cartier’s latest collection. Photo: Cartier
Kento Kaku exudes effortless sophistication in Cartier’s latest collection. Photo: Cartier
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Kento Kaku embodies refined elegance in the medium-sized Santos de Cartier, powered by the 1847 MC automatic mechanical movement. The steel case, complemented by a deep sunray-brushed brown dial, offers versatility with a choice of a sleek steel bracelet or a classic brown alligator leather strap. Adding a bold yet understated touch, the Juste un Clou bracelet in 750/1000 white gold, set with diamonds, balances edge with finesse, while the Santos de Cartier bracelet in 18K white gold—without rhodium plating—delivers minimalist sophistication.
Above Kelvin Harrison Jr. channels understated style with versatile accessories. Photo: Cartier
Above Kelvin Harrison Jr. channels understated style with versatile accessories. Photo: Cartier
Kelvin Harrison Jr. channels understated style with versatile accessories. Photo: Cartier
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Kelvin Harrison Jr. wears the large Santos de Cartier, equipped with the 1847 MC calibre, combining steel with a striking 750/1000 yellow gold bezel. The silver-white opaline dial catches the light subtly, while blued hands pay homage to Cartier’s signature craftsmanship. Thanks to the QuickSwitch system, the piece transitions effortlessly between a steel bracelet and a calfskin strap. Completing the look, the Santos de Cartier necklace in 18K white gold—unplated for an organic patina—embodies a refined yet confident aesthetic.
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Above Drew Starkey embraces a classic yet modern edge with Cartier’s latest accessories. Photo: Cartier
Above Drew Starkey embraces a classic yet modern edge with Cartier’s latest accessories. Photo: Cartier
Drew Starkey embraces a classic yet modern edge with Cartier’s latest accessories. Photo: Cartier
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Drew Starkey opts for a classic yet quirky look with the mid-size Santos de Cartier, featuring a sun-brushed brown dial and two interchangeable straps. Completing the ensemble are the 18K white gold Love bracelet with its signature screw-down clasp, the bold white gold Clash de Cartier ring with rhodium plating, and the white gold love ring adorned with black ceramic and 66 diamonds, striking the perfect balance between daring and refined.
A New Definition of Masculinity
More than just a collection of accessories, New Masculinities sparks a conversation about contemporary masculinity. The notion of masculinity is no longer constrained by outdated symbols, but instead is defined by freedom of choice and the capacity to adapt and transform one’s style. A man can be both elegant and unconventional, both classic and daring, and it is this spirit that Cartier aims to capture.
Above Photo: Cartier
Above Photo: Cartier
Photo: Cartier
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With the presence of three influential figures, this collection demonstrates that men’s fashion has moved beyond traditional stereotypes. The Santos de Cartier watch, available in both medium and large sizes and combining steel with gold or leather, embodies a sophisticated yet uniquely personal design language. The Love, Juste un Clou, and Santos de Cartier bracelets transcend jewellery, becoming powerful statements that reflect the wearer’s personality and confidence.
Cartier celebrates not just luxury, but individuality. New Masculinities does not prescribe a singular ideal of masculinity; rather, it offers multiple pathways, inviting each man to express himself in his own distinct way.
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