Cover In collaboration with MSI Malaysia, Daniel Adams uses the the Creator Z16 to produce an exclusive series of photographs of himself while using the laptop (Photography: Daniel Adams)

With an eye for both functionality and quality aesthetic, the Creator Z16 is a laptop designed to optimise your creative workflow—here are Daniel Adams' two cents

Out with the old, and in with the new—as content creators have evolved along the creative industry itself, so too have the equipment they need to use in order to keep up with the market's increasingly fast-paced demands.

Whether you're a photographer, a designer, a filmmaker or even someone who wants to create an out-of-this-world presentation to wow those morning Zoom meetings, one thing is certain: you need a heavy-duty laptop that can keep up with your inevitable multi-tasking (more specifically, the multiple applications and tabs that you've opened), that allows you to unleash your creativity without the usual constraints on performance speed, mobility or accuracy.

Created to deliver the best of both innovative tech as well as quality aesthetics, MSI Malaysia's Creator Z16 delivers all of the above and more. Inspired by one of the most pivotal Renaissance figures, Leonardo Da Vinci, who once said that 'simplicity is the ultimate sophistication', the laptop's sturdy CNC-milled aluminium chassis is a tasteful, timeless Lunar Grey that can suit anyone and anywhere; whereas its 16:10 display allows for an extra 11% of visual space compared to the usual 16:9 of your average laptop. This one detail is crucial for creatives, because what this means is that you're able to fully browse and properly arrange your Adobe workspace, instead of having to constantly manoeuvre around it just to get to your canvas. Coupled with its touchscreen specification, you can intuitively interact with your work directly.

Powered by the latest 11th Gen Intel® Core™ processors, the NVIDIA®️ GeForce RTX™️ 3060 Laptop GPU, and paired with MSI's exclusive Cooler Boost Technology, the Creator Z16 definitely packs a punch when to comes to performance as well as a smoother workflow.

For Daniel Adams, whose vibrant, conceptual work requires a delicate touch for the finer details, the Creator Z16 was able to do just that and more—as illustrated in the following images he's edited using the laptop! Read below to find out more about his experience with it.

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So, what's the biggest thing a photographer such as yourself looks for in a laptop?

There are definitely a few elements that immediately come to mind when I'm looking for a laptop; speed, ability to function with several large programmes open, the colour accuracy of the laptop, and how it responds or calibrates with external screens.

I see! Performance-wise, how does the Z16 fare for your needs then?

It was fast. There was no sign of jamming, breaking down, shutting down or restarting for no reason, which is always a good sign, especially when I tend to multi-task and open multiple programmes at a time. I usually have the Adobe Bridge, Photoshop as well as Capture One up and running whenever I do photoshoots, so while the fan ran a lot louder than I thought, which was worrying at first, but the laptop hadn't slowed one bit—it helped that MSI has the Cooler Boost Technology actually. It gave me the impression that in the long run, it would be able to withstand more than an Apple computer possibly could as it hadn't heat up at all, unlike any MacBook I've ever owned.

What's the biggest feature of the Z16 that you've immediately noticed and were impressed with?

I feel like it enhanced my shooting process! Th fact that it's got so many different USB input points was perfect; I could plug my hard drives directly into the laptop without needing another dongle conversion wire (which tends to slow down the communication speed between the laptop and the hard drive unless you buy an expensive one). So, shooting from my own camera directly to the laptop, which then saved the images directly in my hard drive made the whole process faster than I was used to. The full set of I/O ports of the Thunderbolt™ 4, compared to the standardised USB inputs helped a lot. Saving the images after editing was way faster than usual as well.

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And as your works are known for the bright colours—has the Z16's True Pixel display helped with bettering the colour accuracy when it came to editing?

That’s one of the main things I noticed as well. I’m so used to looking at an Apple screen that something looked different as soon as I opened this Z16—the colours and the quality of the screen looked brighter, more vibrant and crisper. Whenever I edit on my Apple computer and then view my images on an Android or Windows computer, the colours always seem to be dull, less contrasted and had this additional glaze over the image. But when I edited on the Z16 and brought the photos over to my Mac, there was a similar colour scheme and contrast level on both screens, which was surprising as well as comforting to see. Additionally, when I was editing, the colours felt deeper and richer, without me having to compromise the quality of the image to achieve those colours.

How was the experience using the Creator Z16 from start to finish then?

If I'm being completely honest, I wasn't familiar with the laptop's Windows programming. It took me a while to figure out the shortcuts—which are actually quite similar to Apple's—so after getting used to the minor differences, I found it incredibly easy to navigate around, and the one thing I was immediately attracted to was how nice it felt to type on the keyboard! It felt extra smooth, and was way more comfortable compared to any MacBook I've used in the past.

I hadn't been able to find the zoom function though, because when I use Photoshop on Apple computers, I used to be able to zoom in and out of the program with two fingers on the trackpad. I tried Googling it and asked my housemates who were familiar with Windows, but we weren't able to find it. This had me using the specific zoom tool in Photoshop instead, which drastically extended the amount of time needed for me to edit the images.

All in all however, the Creator Z16 was quite pleasant to use. It wasn't difficult to navigate even without a manual as it had a straightforward layout. But it's as I mentioned earlier, for someone switching from Apple to Microsoft programming, it may take a little longer to get used to the shortcuts or commands.

The Creator Z16 is available at authorised reseller partners as well as MSI Malaysia's official online store and Lazada. For more information on the laptop, visit MSI Malaysia's website or their Facebook page.

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