Out with the old, and in with the new—as content creators have evolved along the creative industry itself, so too have the equipment they need to use in order to keep up with the market's increasingly fast-paced demands.
Whether you're a photographer, a designer, a filmmaker or even someone who wants to create an out-of-this-world presentation to wow those morning Zoom meetings, one thing is certain: you need a heavy-duty laptop that can keep up with your inevitable multi-tasking (more specifically, the multiple applications and tabs that you've opened), that allows you to unleash your creativity without the usual constraints on performance speed, mobility or accuracy.
Created to deliver the best of both innovative tech as well as quality aesthetics, MSI Malaysia's Creator Z16 delivers all of the above and more. Inspired by one of the most pivotal Renaissance figures, Leonardo Da Vinci, who once said that 'simplicity is the ultimate sophistication', the laptop's sturdy CNC-milled aluminium chassis is a tasteful, timeless Lunar Grey that can suit anyone and anywhere; whereas its 16:10 display allows for an extra 11% of visual space compared to the usual 16:9 of your average laptop. This one detail is crucial for creatives, because what this means is that you're able to fully browse and properly arrange your Adobe workspace, instead of having to constantly manoeuvre around it just to get to your canvas. Coupled with its touchscreen specification, you can intuitively interact with your work directly.
Powered by the latest 11th Gen Intel® Core™ processors, the NVIDIA®️ GeForce RTX™️ 3060 Laptop GPU, and paired with MSI's exclusive Cooler Boost Technology, the Creator Z16 definitely packs a punch when to comes to performance as well as a smoother workflow.
For Daniel Adams, whose vibrant, conceptual work requires a delicate touch for the finer details, the Creator Z16 was able to do just that and more—as illustrated in the following images he's edited using the laptop! Read below to find out more about his experience with it.
So, what's the biggest thing a photographer such as yourself looks for in a laptop?
There are definitely a few elements that immediately come to mind when I'm looking for a laptop; speed, ability to function with several large programmes open, the colour accuracy of the laptop, and how it responds or calibrates with external screens.
I see! Performance-wise, how does the Z16 fare for your needs then?
It was fast. There was no sign of jamming, breaking down, shutting down or restarting for no reason, which is always a good sign, especially when I tend to multi-task and open multiple programmes at a time. I usually have the Adobe Bridge, Photoshop as well as Capture One up and running whenever I do photoshoots, so while the fan ran a lot louder than I thought, which was worrying at first, but the laptop hadn't slowed one bit—it helped that MSI has the Cooler Boost Technology actually. It gave me the impression that in the long run, it would be able to withstand more than an Apple computer possibly could as it hadn't heat up at all, unlike any MacBook I've ever owned.
What's the biggest feature of the Z16 that you've immediately noticed and were impressed with?
I feel like it enhanced my shooting process! Th fact that it's got so many different USB input points was perfect; I could plug my hard drives directly into the laptop without needing another dongle conversion wire (which tends to slow down the communication speed between the laptop and the hard drive unless you buy an expensive one). So, shooting from my own camera directly to the laptop, which then saved the images directly in my hard drive made the whole process faster than I was used to. The full set of I/O ports of the Thunderbolt™ 4, compared to the standardised USB inputs helped a lot. Saving the images after editing was way faster than usual as well.