Chances are, you're reading this on your device because it either pops up on your social media feed or you've stumbled upon it scrolling the internet for something to entertain or inform you. Since the way we consume media has irrevocably transformed, so has the way we produce content.
As digital marketing takes precedence after being compounded by the surge in 2020, a group of multi-hyphenates emerge. Labelled under umbrella terms of ‘influencers’ and ‘key opinion leaders’, these are the internet’s affluent. Content creators whose livelihoods depend on being on top of the ever-evolving digital food chain.
What is a digital content creator?
If a brand understands who their target audience is and know the niches they need to target, they’d get what we call ‘effective views', and what that means is that as much as the numbers matter, it’s the right numbers that matter to your brand— Jin Lim