As the SUV market gathers momentum, British sportscar stalwart Aston Martin is finally entering the fray
Aston Martin’s heyday was during the late 1950s and the 1960s with the famous DB4 or DB5 of James Bond fame. Back then, while their sportscars were powerful and finished with handcrafted luxury, they were heavy. No one really cared much about weight back then, but in the ensuing years, the sportscar market became obsessed with low weight and ever-increasing power levels. Luxury finishes took a backseat as it simply increased weight.
Then in the last decade or so, the SUV genre blossomed into an entire eco-system of their own. There are small ones, mid-sized ones and oversized ones. There are also luxury ones and sporty ones but the best thing is, no one really cared about the weight of the SUVs which readily exceed two tons.
This is a market Aston Martin could ill-afford to ignore, so they seized the opportunity with both hands. Back in 2020, they launched their 550 hp DBX SUV amidst the pandemic and just two years later, we are in Sardinia for the launch of the even more powerful Aston Martin DBX 707. Touted as the world’s most powerful luxury SUV, it is a golden opportunity for Aston Martin to rush to the head of the class.
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Aston Martin have long been building sportscars with levels of handcrafted luxury that could rival Bentley or Rolls Royce. However, the sportscar world has been unkind to Aston Martin as such levels of craftsmanship was not really appreciated as much as 0-100 km/h times and top-speeds. As weight seems immaterial in the SUV world, Aston Martin could now pack in as much of their luxury touches as they wanted.
Not surprisingly, the interior of the DBX 707 is upholstered in a way that the typical sportscars cannot match. The leather is sculpted to create some designs that are unique to Aston Martin and the artisanal quality is there for those who can appreciate the finer points in life.
But there is little time to savour the delights of the superbly appointed cabin because the open road beckons and I am about to pilot an Aston Martin with a beefed-up engine that delivers a staggering 707 hp, a significant power bump of 157 hp over the standard DBX. This is a serious machine that is capable of sprinting to 100 km/h in 3.3 seconds, very close to supercar territory. Given enough road it will reach a top speed of 310 km/h.
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