Cover Yang Li (Courtesy of Shang Xia)

The Chinese luxury brand has announced its recent appointment of Chinese designer Yang Li as their new fashion creative director

Shang Xia—a brand that is jointly held by Exor, Hermès and Jiang Qiong Er—has announced that its recent appointment of Yang Li as its new Fashion Creative Director with immediate effect.

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Yang Li’s uniquely modern vision and innovative style makes him an ideal candidate for this important role. Co-founder & creative director of the brand, Jiang Qiong Er, sees Yang Li as the perfect fit, commenting, “Yang Li’s personality and proven talent, as well as his vision of modernity and understanding of sustainability, means he will naturally embrace and enrich the unique heritage of Shang Xia.”

With this key new appointment, the Shang Xia brand is further strengthening its offering and reputation at a global level in the high-end fashion and lifestyle sector.

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Born in Beijing, China, in 1987, Yang Li then spent his teenage years in Perth, Australia before receiving a scholarship to study at London’s Central Saint Martins in 2007. He founded his eponymous label in 2010 and was shortlisted for the first LVMH Prize in 2014.

Known for drawing inspiration from subcultures in the music and art scenes, Yang Li’s design philosophy continuously explores the concepts of duality and unexpected contrasts. His classic tailoring blends with poetic silhouettes, with a style that is polished and authentic in equal measure.

“It is an honour to join Shang Xia to embark on this incredible journey with such a talented team. I’m eager to dive and continue to build the brand’s incredible universe, rich in storytelling, its impressive network of talent who have become authentic brand ambassadors. I’m looking forward to sharing my own creative experiences and take Shang Xia into a new exciting chapter,” said Yang Li.

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Today also marks the unveiling of a new logo for the brand. The logo serves as an introduction and gateway to the modern and innovative design approach that Yang Li will bring to his future endeavours at Shang Xia.

The first Shang Xia collection by Yang Li will be presented on October 4, 2021 at 10am Paris time as part of the official Paris Fashion Week calendar at the brand’s first-ever fashion show. We can’t wait to see what the talented young designer will come up with.

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