The Japanese clothing brand will collaborate with the famous French art museum to feature historical masterpieces in the Musée du Louvre UT collection from September 27 onwards
Uniqlo wants to champion art and culture with a new Musée du Louvre UT collection for its Fall/Winter 2021 line featuring historical artworks and pieces such as the Mona Lisa, the Winged Victor of Samothrace and Venus de Milo with sophisticated graphics characteristic of the UT, and it will be available in-stores and online through their website.
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The Japanese clothing brand concluded a four-year partnership agreement with Musée du Louvre earlier this year, where it conducted various initiatives that seek to allow people around the world to feel more closely connected to art. The first UT collection was launched in February and it features motifs based on historical masterpieces from the museum.
It also began supporting the "Mini Discovery Tour" in May which is an educational program launched by the Museum in July 2020. The new Uniqlo Rivoli store opening on September 16 will also hold special exhibits and workshops in collaboration with the Louvre, which gives visitors the opportunity to easily engage with art in the store.
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The Women's UT line showcases graphics that highlight the delicacy and splendour of the artful masterpieces, where the works are elevated as new art with floral motifs and collages as seen in the Grande Odalisque, an oil painting by Jean-Auguste-Dominique Ingres, and the Psyche Revived by Cupid's Kiss sculpture.
The Men's UT line is designed by prominent English graphic artist Peter Saville who created the first men's collection, and the UT line mainly focuses on three artworks: Mona Lisa, Winged Victor of Samothrace, and Venus de Milo. His ingenuity in creating graphics with a distinctive wit and sardonic flair is highlighted in these elements, which also challenge people to look at art in different ways.
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