As Twice’s Momo turns 30, revisit the looks from Miu Miu, Onitsuka Tiger and beyond that capture her signature mix of playful sweetness and sensual style
Sweet or sultry? Momo (Hirai Momo) rarely chooses. The Twice star, who turns 30 on November 9, has built a style signature around the tension between the two: an oversized blazer with a bare midriff, a baby tee with slouchy denim or lingerie details peeking from beneath ribbed knitwear. The formula is simple but never predictable, with each look balancing something sharp or sensual against something softer.
As a global ambassador for Miu Miu and Onitsuka Tiger, and one-third of Misamo, the Twice sub-unit fronting Rim by Jins eyewear, she brings the same instinct to campaigns and off-duty dressing alike. Here are the looks that capture Momo’s particular brand of sexy-cute style.
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Innerwear as outerwear: Twice Momo’s custom red Miu Miu ribbed-knit dress

Above Twice Momo in a custom red Miu Miu ribbed-knit dress and satin bra (Photo: @momo/Instagram)
Created as a custom Miu Miu look for the premiere of The Devil Wears Prada 2 in Japan, this is Momo at her most glamorous. A tomato-red ribbed knit dress hugs the body, with sheer open-stitch panels over the bust revealing a blush duchesse-satin bra beneath, and lingerie straps slipped deliberately off the shoulder. Voluminous caramel, blow-dried hair, curtain bangs and a glossy berry lip echo the crimson, making the look polished rather than provocative.
Deconstructed corpcore: Twice Momo’s oversized charcoal Miu Miu suit with a cropped midriff

Above Twice Momo in an oversized charcoal Miu Miu suit and cropped knit (Photo: @momo/Instagram)
Corporate dressing rarely looks this playful. For Miu Miu’s Paris presentation, Momo wears an oversized two-piece suit in charcoal, its dropped shoulders and pooling trousers undermining any boardroom severity. The twist is underneath: a cropped espresso-brown ribbed sweater over a white shirt. A black leather Arcadie bag, studded and fitted with metal ring handles, adds edge, while pink-tinted glasses and a jet-black hime-cut lob keep the look bookish and mischievous. Her soft petal-pink lip stain tempers the menswear proportions.
Parisian nocturne: Twice Momo’s butter-yellow oversized blazer

Above Twice Momo in a butter-yellow oversized blazer at Place Vendôme (Photo: @momo/Instagram)
Night falls over Place Vendôme, and Momo answers with softness. An oversized double-breasted blazer in pale butter-yellow, with dropped shoulders and wide peaked lapels, is worn low over a plunging inner layer, baring the collarbones and sternum. A gold snake pendant rests against her skin, adding sparkle. The beauty provides the edge: a wet-look, razor-cut lob with piecey fringe and subdued nude make-up, trading collegiate sweetness for something moodier and distinctly after dark. It shows how a pastel can turn sultry.
Sculptural coquette: Twice Momo’s white ruched one-shoulder mini dress

Above Twice Momo in a white ruched one-shoulder mini dress and white pumps (Photo: @momo/Instagram)
Momo goes all white in a sculptural one-shoulder dress for a beauty event. Her micro-mini is finished with a bow sash at the shoulder strap, while white pointed-toe stiletto pumps continue the monochrome. With beauty the occasion’s focus, her make-up does the talking: a radiant glass-skin complexion and soft peach jelly gloss, with strawberry-blonde hair in a high chignon that lets light tendrils frame the neckline.
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Pattern play: Twice Momo’s Onitsuka Tiger plaid coat and skirt

Above Twice Momo in an Onitsuka Tiger plaid coat and skirt with platform clogs (Photo: @momo/Instagram)
Momo turns tailoring into a statement by pairing an Onitsuka Tiger double-breasted coat with a matching skirt. The ombré plaid shifts from navy to gold and mustard-brown tweed, worn over a collared blouse so the set reads as one cohesive, head-to-toe look. The grounding comes from her feet: footwear trimmed with off-white faux shearling, layered over ribbed athletic socks. Crimped waves, warm brown eyeshadow and a brick-red gloss pick up the golden palette, while a tan leather shoulder bag with a baby-blue satin ribbon adds a final sweet detail.
’60s mod revival: Twice Momo’s buttercup-yellow Miu Miu suede mini dress

Above Twice Momo in a buttercup-yellow Miu Miu suede shift dress and bucket bag (Photo: @momo/Instagram)
Miu Miu’s retro charm is on full display in this buttercup-yellow suede shift dress, with clean vertical seams, an embossed logo at the chest and a silver snap-button placket. The heavier suede is softened by a pleated ruffle peeking out at the neckline and arm openings, a signature Miu Miu detail. Momo carries a bucket bag woven from a macramé cage of dark brown and ivory wooden beads, and hooks metallic aviators into the placket. A sleek, centre-parted brunette bob and coral lip tint keep the mood fresh and sunny.
Geek-chic polish: Twice Momo’s Rim glasses with a dangling charm

Above Twice Momo in Rim by Jins rimless glasses with a dangling charm (Photo: @momo/Instagram)
Not every sweet and sultry look needs skin. Here, Momo keeps the clothes minimal: a relaxed black wool blazer worn open over a ribbed white tank and pleated high-waisted white trousers, cinched with a slim, glazed black belt. The statement sits on her face. Rim by Jins, the eyewear label fronted by Twice sub-unit Misamo, supplies rimless rectangular frames with a fine silver chain and drop charm at the hinge, turning optical wear into jewellery. A layered chestnut lob, wispy bangs and a soft-matte complexion keep the focus precisely there.
Indie babydoll: Twice Momo’s crochet-bib dress with distressed boots

Above Twice Momo in a babydoll dress and distressed leather boots (Photo: @momo/Instagram)
Miu Miu’s Paris Fashion Week circuit supplies the most nostalgic look of all. Momo’s chocolate-brown cotton-canvas babydoll mini dress has an empire waist, a flared A-line skirt and an ivory square bib with tie straps, while a vintage-style silk scarf knotted at the throat nods to the 1970s. Then comes the grit: distressed, slouchy tan leather boots and an oversized suede satchel dotted with ribbons and charms. Straight amber-blonde hair with blunt bangs finishes a look that is sweet at the top and street-smart below.
How to get Twice Momo’s coquette-with-an-edge look: three rules to remember
Across all Momo’s looks, three principles repeat:
- First, contrast proportions: pair oversized tailoring with a cropped layer, or a micro hemline with heavy boots.
- Second, mix textures, softening stiff wool, denim or suede with silk ruffles, crochet or satin.
- Third, let beauty frame the outfit, whether through statement glasses, high-placed blush or wet-look hair.
Master those, and the balance of sharp and sweet that defines Twice Momo’s style becomes easy to adapt to an everyday wardrobe, whatever the occasion.
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