The Japanese image consultant talks about her earliest style influences, the items she’s lusting after and the new discoveries she’s made
Fumi Lee is no ordinary fashionista. Rather, she prefers to be called a “fashion activist”.
Why? “I hope to advocate for the enrichment of women’s lives through fashion and more,” she says. After graduating from a styling and interior design course at a fashion school in Tokyo, the adventurous Lee headed to Italy, where she immersed herself in the Italian fashion industry, and worked as a buyer for fashion stores in Japan.
The in-demand stylist then moved to Singapore in 2015, and now works with clients in Japan and Singapore through her company, Style&Me and also shares her travails in fashion on her YouTube channel (check out her experience at the Chanel haute couture show in 2019). “Although my work is in fashion now, my ultimate goal is to contribute to the preservation of Japanese cultural heritage,” Lee says. “I want to create a cycle where people and things from Japan make the world a better place!”
Here, we speak to the fashion maven about her style icons, her style essentials and more.
Please introduce yourself.
I call myself a “fashion activist”. I hope to advocate for the enrichment of women’s lives through fashion and more. An enriched lifestyle may mean different things for everyone. To me, it means to be free emotionally.
How would you describe your personal style with three hashtags?
#hautecouture #casualchic #vintagelover