Chanel Puts the Spotlight on Contemporary Artists With Its New Short Film
In a time when the arts and culture industry around the world is hit hard—if not the hardest—by the pandemic, Chanel seeks to disrupt this reality by setting in motion a series of special initiatives that aim to cultivate innovation and creative exchange across the visual and performing arts.
The house released a short film on the July 20 to introduce its Culture Fund’s dedicated effort to connect and highlight artists and galleries around the world who are actively changing the artistic landscape in their creative and game-changing endeavours.
The film features the Fund’s long-term partnerships with prominent cultural institutions such as the National Portrait Gallery’s Reframing Narratives: Women in Portraiture in London, led by Dr Flavia Frigeri, to enhance the representation of women in the collection; The Centre Pompidou in Paris, which focuses on designers, artists and scientists creating new ecologies for sustainable cities and communities; and the GES-2 in Moscow, which mentors game-changing Russian women artists working at the intersection of theatre, music, dance and video.
“The Culture Fund represents Chanel’s belief in the central importance of individual creativity in driving innovation,” says Yana Peel, global head of arts & culture at Chanel. “At a time when we are navigating our way through complex new environments around the world, we know that artists generate transformative ideas that help us envision the way forward. Chanel has always championed the vitality and advancement of the arts, and we now expand that tradition through the Fund with a focus on supporting cultural innovators and pathbreakers who are mapping out what's next.”
As the film highlights the various interviews with its partners, the House seeks to support and celebrate artistic and cultural innovators across different art forms in their advancement of fresh ideas and diverse representation.
The launch of the Culture Fund also marks the House’s hundred-year patronage of the arts and it is an apposite reflection of Gabrielle Chanel’s significant role as a convener of the arts, and reasserts the brand’s belief and advocacy for the freedom of creation and the limitless borders of human potential.