Cover From Bangkok’s emerging streetwear labels to Kuala Lumpur’s growing indie scene and Jakarta’s bold, design-led brands, the region is quietly carving out a style identity that feels fresh and expressive, with its own identity. (Photo: Fallen Angels)
From Bangkok’s emerging streetwear labels to Kuala Lumpur’s growing indie scene and Jakarta’s bold, design-led brands, the region is quietly carving out a style identity that feels fresh and expressive, with its own identity. (Photo: Fallen Angels)
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From our neighbouring countries to our own backyard, these Southeast Asian fashion brands are quietly shaping a new style narrative
Travellers don’t just come to Southeast Asia for its culture, food, or even its tropical weather anymore; increasingly, it’s the fashion that’s pulling them in. From Bangkok’s emerging streetwear labels to Kuala Lumpur’s growing indie scene and Jakarta’s bold, design-led brands, the region is quietly carving out a style identity that feels fresh and expressive, with its own identity.
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What’s interesting is how the experience goes beyond the usual retail stops. Across cities, there are hidden spaces, tucked-away studios, small-batch labels, and low-key concept stores that don’t always make it onto the typical shopping guides. Some are so obscure that even locals only discover them by chance. That’s what makes it exciting: the feeling that there’s always something new waiting just slightly off the main path.
Ghostboy
Above A Malaysian label that leans into a darker, graphic-driven streetwear language with a distinctly underground edge. (Photo: Ghostboy)
A Malaysian label that leans into a darker, graphic-driven streetwear language with a distinctly underground edge. (Photo: Ghostboy)
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Let’s start at home with Malaysia’s Ghostboy, a label that leans into a darker, graphic-driven streetwear language with a distinctly underground edge. Ghostboy often blends streetwear with unexpected elements, like spike-studded Mandarin collars and digital-printed waterfall motifs on qipao tops, reworking traditional party wear with a modern, subversive twist.
There’s a rawness to the Ghostboy style that doesn’t chase trends but still maintains its signature, with pieces sitting somewhere between street culture and conceptual design.
Gia Studios
Above Gia Studios takes Vietnamese craftsmanship and strips it down into something exceptionally modern. (Photo: Gia Studios)
Gia Studios takes Vietnamese craftsmanship and strips it down into something exceptionally modern. (Photo: Gia Studios)
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At the heart of Ho Chi Minh City, Gia Studios takes Vietnamese craftsmanship and strips it down into something exceptionally modern. There’s this beautiful balance in their work: structured blazers and trousers, soft knits, and fluid silhouettes that move from day to night without trying too hard. The palette stays muted and minimal, giving everything a quiet, nostalgic feel.
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Ciclo
Above A Bangkok-based lifestyle brand. (Photo: Ciclo)
A Bangkok-based lifestyle brand. (Photo: Ciclo)
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Ciclo is a Bangkok-based lifestyle brand that blends modern aesthetics with nostalgic, vintage-inspired charm and is often described as “wearable art.” Originally rooted in Milan and now handcrafted in Bangkok, the brand works in limited editions, spanning clothing, accessories, and even glassware. Each piece carries an artisanal touch. From delicate scattered eyelets to its signature stitching, giving everything a slightly imperfect, hand-finished feel that makes it stand out.
MuniMuni Studio
Above A Filipino label rooted in slow fashion, conscious living, and a softer, more intentional way of dressing. (Photo: Instagram/@munimuni.studios)
A Filipino label rooted in slow fashion, conscious living, and a softer, more intentional way of dressing. (Photo: Instagram/@munimuni.studios)
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Munimuni Studios feels like the perfect brand for island girls. A Filipino label rooted in slow fashion, conscious living, and a softer, more intentional way of dressing. Inspired by reflection and everyday mindfulness, their pieces carry this calm, thoughtful energy that doesn’t try too hard but still feels meaningful.
There’s a strong link to Filipino heritage and nature, with eco-printed fabrics, natural dyes, and handcrafted details that make every piece feel a bit personal.
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Aliya Qarina is the Junior Style Writer at Tatler Malaysia with an interest in fashion and beauty. Her writing often focuses on contemporary style, beauty culture and emerging trends.
