Cover Red Velvet's Joy is the new ambassador in South Korea for Tod's (Photo: Courtesy of Tod's)

The Red Velvet singer and actress will be the face of the Italian luxury brand in many of its activities in South Korea

Joy, a member of the K-pop girl group Red Velvet, has been selected as the new brand ambassador in South Korea for the Italian luxury brand, Tod’s.

The singer and actress will accompany the brand in many of its activities in South Korea. Prior to the announcement, Joy has been constantly spotted wearing Tod’s bags on her Instagram and has been featured in a Tod’s campaign.

“I am pleased to begin this new journey with a young talent with so much energy and I’m sure Joy will add her personal touch to our future projects,” says Tod's creative director, Walter Chiapponi.

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Joy shares the same passion for timeless style and the contemporary spirit of the brand, saying “I am honoured to be Tod's brand ambassador. I look forward to this new journey”.

Tod’s started off as a small shoe factory in Casette D’Etoe over a century ago and has since expanded with 400 stores worldwide. All of the products are entirely made in Italy—a distinctiveness that has kept its clients loyal throughout generations.

Tod’s epitomises contemporary Italian lifestyle with a focus on craftsmanship and with Joy as its new brand ambassador, will be bringing the Italian spirit to South Korea.

See also: Jun Ji-Hyun Appointed As Fila's New Ambassador