Italian luxury fashion brand Salvatore Ferragamo welcomes singer, dancer and all-round talent extraordinaire, Seulgi from the K-pop girl group Red Velvet as its new global brand ambassador.
In an Instagram post, the vocalist and dancer was selected for "embodying the light-heartedness of youth...unique sense of style, passion for her craft and creativity" that reflects the same values espoused by the fashion brand. Seulgi's relationship with Ferragamo began through various collaborations during the Autumn/Winter 2020 season which continued into Spring/Summer 2021.
In campaign images accompanying the announcement, Seulgi dons shoes from the Let's Dance capsule collection. She further flaunts them in a campaign video that's filled with colours and movement—reflecting freedom, escape and liberation through dance. Seulgi moves to the rhythm with gracefully stylised choreography that melds the lightness of the shoes with the fluidity of emotion. The new Ferragamo shoe collection is airily crafted "for dancing through life", according to the caption.
See also: Paul Andrew On Movie Recommendations And Ferragamo's Love Affair With Hollywood
Photo: Courtesy of Salvatore Ferragamo
Photo: Courtesy of Salvatore Ferragamo
Photo: Courtesy of Salvatore Ferragamo
Photo: Courtesy of Salvatore Ferragamo
