Jun Ji-Hyun Appointed As Fila’s New Ambassador

Words by Jianne Soriano
August 16, 2021
Tatler Asia
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Cover Jun Ji-hyun flaunts the new Emerald haute couture series as Fila's latest brand ambassador (Photo: Courtesy of Fila)

The Hallyu star has been selected as Fila’s new ambassador and interprets its new Emerald haute couture series

In addition to BTS and Kim Yoo-jung, sports brand Fila has appointed Hallyu star Jun Ji-hyun (aka Gianna Jun) as its new ambassador. 

The celebrated actress—who recently made her small-screen comeback in the special episode, Kingdom: Ashin of the North—has been chosen as the new ambassador for her exquisite appearance and notable fashion sense.

In the latest campaign images, she interprets the new Fila Emerald haute couture series, showcasing the ever-changing charm of the sports brand.

See also: K-Pop Star IU Is New Balance’s Latest Brand Ambassador

The Emerald haute couture series is the brand’s latest high-end women’s clothing series. Taking inspiration from the world of Swiss artist, Felice Varini, it uses luxe fabrics such as tulle and sequins to create logo patterns.

Through irregular tailoring and bold structures, it creates high-end luxury that mixes casual elegance that creates a different image for its wearer.

The series includes T-shirts, knitted tops, skirts and dresses that are available for everyday use and other occasions.

See also: Beyonce And Jay-Z Are Tiffany & Co’s Newest Ambassadors

Fila’s Emerald haute couture series is available in the Fila Central flagship store and Fila Hong Kong online stores

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