Cover Paul&Shark fall/winter 2021 campaign

This Italian brand leads the charge in stylish, sustainable fashion

Founded in 1975 by Paolo Dini, Paul&Shark has made a commitment to the planet like no other, especially in its decision to use responsible, environmentally-friendly materials such as organic cotton, second-life goose down, eco-wool and, most recently, the revolutionary ECONYL fabric made from regenerated nylon. 

Over the years, Paul&Shark has gone to great lengths to reduce its own impact. For example, the Second Life project goes against the industry norm by preventing the burning of its nonsalable garments. Instead, it's repairing each piece by hand and making them available as unique pieces. Its Save The Sea project created clothes from certified recycled polyester filaments, derived from post-consumer plastic bottles that pollute the sea. It has also rolled out great initiatives in collaboration with Shark Trust to safeguard the future of the sharks. 

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“The aim of Paul&Shark collections is to reach the modern, conscious consumers, who are passionate about environmental causes, but also have a discernible eye for fashion. Our appetite to create innovative new products and collections is infinite. The planet's resources aren't. But it's okay because thanks to Paul&Shark’s commitment to use sustainable, raw materials and technologies that increase efficiency in water and energy consumption, we can have both: new products and a better environment and help to close the loop,” says president and CEO Andrea Dini, third-generation leader of Paul&Shark.

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With over 280 stores worldwide, Paul&Shark continues its expansion in Asia. “I'm extremely delighted about this new opening which marks an important step in our mid-long term expansion strategy in Southeast Asia. Malaysia is a country I visited several times both on business and for leisure. I'm aware we have a high potential in this market that is very knowledgeable about fashion, contemporary designs and luxury sportswear,” says Dini. 

The new 140 sq m flagship store in Malaysia located in The Starhill, Bukit Bintang, will carry all of Paul&Shark collections which capture the Italian brand's respect for heritage and tradition. This includes the beloved organic cotton polo shirts embroidered with Paul&Shark heritage badge logo on the chest, as well as its timeless outerwear jackets and pieces knitted from organic, sustainable yarn. 

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Shoppers will be also able to find Paul&Shark's fall/winter 2021 collection inspired by British fishermen and seafarers. Along with its classic outdoors outerwear, there's a range of stylish knitwear, including the Air sweater, made from Eco Wool, as well as the Highlander pieces made from Shetland wool. The new collection will also be adding Seaqual Yarn—a high quality 100 per cent post-consumer recycled polyester yarn containing Upcycled Marine Plastic—to its list of sustainable fabrics.

The store will also have the latest addition to the classic Typhoon 20000 capsule, named after Paul&Shark's patented and innovative fabric: the Nordkapp jacket. An essential addition to any outdoorsmen's wardrobe with unparalleled waterproof and windproof performance, this outerwear offering is perfect for casual wear or to climb the 307-metre cliff that it is named after. There is also a '90s-inspired short jacket in bold block colours, which includes E.M.W protection in the pockets, which shields wearers from electromagnetic waves, dual and tri-band and ultra wide 5G waves.

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