Cover Laura Dern and Jaya Harper co-star in Roger Vivier’s icons campaign for Mother’s Day (Photo: Luke Gilford / Roger Vivier)
Laura Dern and Jaya Harper co-star in Roger Vivier’s icons campaign for Mother’s Day (Photo: Luke Gilford / Roger Vivier)
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Roger Vivier celebrates Mother’s Day with a visually stunning portfolio featuring brand ambassador Laura Dern and her daughter Jaya Harper
On Mother’s Day, Roger Vivier presents a visual portfolio featuring brand ambassador Laura Dern (Marriage Story) in a series of character portraits alongside her daughter, the 19-year-old actress Jaya Harper (Teenage Emotions). The campaign, which highlights some of Roger Vivier’s most iconic designs, is their first-ever brand campaign together.
“This is my first brand campaign, and collaborating with my mother on it has been an extraordinary experience that will undoubtedly be treasured,” Harper says. “I am immensely grateful to Gherardo Felloni for inviting me to participate in this project, where I had the privilege of showcasing legendary Roger Vivier designs like the Belle Vivier,” she adds.
Read more: This Mother’s Day, the Tatler community shares their love for their mums
Above Laura Dern and Jaya Haper pose for Roger Vivier’s Mother Day campaign
Laura Dern and Jaya Haper pose for Roger Vivier’s Mother Day campaign
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Photographed in Los Angeles by Luke Gilford, the images showcase the Belle Vivier shoe, one of the House’s most iconic classics, along with some of Roger Vivier’s creative director Gherardo Felloni’s contemporary creations such as the Viv’ Choc handbag, jewel-encrusted satin headbands, an embroidered waistcoat, and a patent leather belt.
“I bought my first pair of Belle Vivier shoes in Paris many, many years ago and have been in love with the House ever since,” Dern says. “Collaborating with Jaya on this campaign has been an incredibly special experience as it was an occasion to celebrate, together and for the first time, our shared love for fashion,” she adds.
Read more: Mother’s Day 2024: Timeless beauty secrets from mums for everlasting radiance at every stage of life
Above Jaya Harper wears Belle Vivier shoes
Jaya Harper wears Belle Vivier shoes
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Above Laura Dern in her Belle Vivier shoes and Viv’ Choc handbag
Laura Dern in her Belle Vivier shoes and Viv’ Choc handbag
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Highlighting Mother’s Day, the photographs exhibit a resemblance between mother and daughter, which echoes the timeless allure of Belle Vivier. They show how grace and sophistication can be passed down through generations.
“I met Jaya thanks to Laura when she brought her to a dinner I was hosting in LA in 2022. We instantly hit it off, and I could see a huge amount of talent in her. It’s not only her unique physical beauty but also her character, which I instantly knew would translate into beautiful pictures. Choosing the final images after this shoot was extremely difficult because they were all so good!” Felloni recalls.
Above Belle Vivier shoe
Above Viv’ Choc handbag
Belle Vivier shoe
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Above Viv’ Choc handbag
Above Belle Vivier shoe
Viv’ Choc handbag
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Dern and Harper’s joint presence in the Mother’s Day campaign reflects the enduring appeal of classic beauty intertwined with contemporary sensibilities, emphasising that true style is everlasting. Just as the Belle Vivier remains a coveted accessory across generations, the connection shared between Dern and Harper serves as a poignant reminder of the enduring legacy of timeless elegance and familial love.
Read more: Mother’s Day 2024: Mumpreneurs on motherhood and its most rewarding moments
Above Jaya Harper for Roger Vivier
Jaya Harper for Roger Vivier
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In 1965, Roger Vivier’s creation of classic black pumps with an oversized chrome buckle marked a pivotal moment, showcased during Yves Saint Laurent’s Mondrian collection debut. Quickly becoming the season’s most sought-after footwear, these pumps garnered even more widespread acclaim when immortalised by Catherine Deneuve in the 1967 film Belle de Jour. The model’s iconic buckle remains emblematic of Maison Roger Vivier to this day, symbolising a perfect blend of masculinity and femininity in its geometric design.
Above Jaya Harper wears Roger Vivier accessories
Jaya Harper wears Roger Vivier accessories
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Today, creative director Felloni constantly revitalises the Belle Vivier shoe by reinterpreting it with vibrant hues, seasonal prints, and variations of the iconic buckle. From bold slingbacks in striking colour blocks to classic mules featuring neutral and metallic tones, each pair, meticulously handcrafted by the Maison’s artisans, elevates the timeless allure of the Belle Vivier into a pinnacle of contemporary fashion.
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Credits
Photography: Luke Gilford
About
Before assuming the Art and Culture Editor position, Franz has always had a penchant for visual and performing arts. He is passionate about exploring and writing about the local cultural scene and rediscovering the country’s storied past and rich heritage. Besides working on this luxury lifestyle magazine, Franz is an avid book reader, local traveller, museum-goer, chorister, and community theatre playwright.
Work
Franz earned a degree in Journalism from the University of Santo Tomas. He writes about local visual and performing artists and their craft; drinks wines, liquors, and spirits and talks about the creativity of their respective winemakers and master blenders; tries to learn more about business and investments; respects the tradition and artistry that go behind the making of watches and jewellery; and appreciates the genius of architecture and creative design.
As head of Tatler Philippines’ pool of writers, he helps them bring impactful and socially relevant stories to light.
For any leads, you may reach him through @franzsorillaiv on Instagram or franz@tatlerphilippines.com via email.
