Cover Thai celebrities, including PP Krit Amnuaydechkorn, are among the most stylish stars to follow on Instagram (Photo: Arnold Jerocki/Getty Images for Balenciaga)
Thai celebrities, including PP Krit Amnuaydechkorn, are among the most stylish stars to follow on Instagram (Photo: Arnold Jerocki/Getty Images for Balenciaga)
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Meet the Thai celebrities who are redefining fashion, including Bright Vachirawit, PP Krit Amnuaydechkorn, Billkin Putthipong Assaratanakul and more
Thai celebrities have become some of the most closely followed style stars in Asia, and their influence on fashion now extends well beyond the screen. Actors from hit dramas such as F4 Thailand: Boys Over Flowers, 2gether and I Told Sunset About You have gone on to front major fashion houses, with names like PP Krit Amnuaydechkorn, Billkin Putthipong Assaratanakul, Bright Vachirawit and Win Metawin securing ambassadorships with the likes of Balenciaga, Gucci, Burberry and Prada.
This new generation of Thai stars is just as influential off-screen as on it, regularly turning up at international fashion weeks and front rows from Paris to Milan. Their personal style on Instagram ranges from sharp tailoring to gender-fluid streetwear, offering a glimpse of where Thai fashion is headed next.
Here are the most stylish Thai celebrities to follow on Instagram right now.
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1. PP Krit Amnuaydechkorn
Instagram: @pp.kritt
As Balenciaga’s first-ever brand ambassador, PP Krit Amnuaydechkorn is among the boldest Thai celebrities reshaping how the world sees Southeast Asian style. His Instagram is a showcase of avant-garde dressing, swinging from oversized streetwear to haute couture without missing a beat. PP Krit’s willingness to play with silhouette and gender expression has made him one of the most distinctive style voices among Thai celebrities today.
2. Billkin Putthipong Assaratanakul
Instagram: @bbillkin
A frequent collaborator of PP Krit, Billkin Putthipong Assaratanakul is one of the Thai celebrities favouring a sleeker, more tailored approach to dressing. As a Gucci brand ambassador, his aesthetic leans classic yet charismatic, with sharp suiting that feels considered rather than stiff. On Instagram, expect a mix of crisp tailoring, cosy knitwear and vintage-inspired luxury pieces that round out his polished, old-money-meets-modern style.
3. Thanaerng Kanyawee Songmuang
Instagram: @thanaerngnin
Thanaerng Kanyawee Songmuang has model-off-duty energy down to a science, making her a natural ambassador for Bottega Veneta. Her style balances Y2K-inflected edge with polished silhouettes and statement accessories, all anchored by a confidence that translates equally well on the front row and off duty. It is a combination that has made her one of Thailand’s most closely watched fashion stars.
4. Phuwin Tangsakyuen
Instagram: @phuwintang
A favourite among Gen-Z fashion watchers, Phuwin Tangsakyuen is one of the Thai celebrities most closely associated with Loewe, regularly appearing at the house’s runway shows and international events. His personal style balances relaxed, boyish charm with sharp high-fashion styling, making him just as compelling in an oversized rugby polo as he is in tailored event looks. His Instagram is a steady source of style inspiration for fans following Thai celebrities in menswear.
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5. Sarocha Freen Chankimha
Instagram: @srchafreen
Known for her role in Gap: The Series, this Thai actress and model has become a fashion icon, known for blending contemporary trends with traditional Thai elements. Her style is characterised by a fearless approach to colour and silhouette, often seen in her vibrant ensembles that highlight her playful personality. On Instagram, find her opting for statement pieces paired with bold jewellery and chic bags.
6. Rebecca Patricia Armstrong
Instagram: @beccca
Better known as Becky, Rebecca Patricia Armstrong has established herself as a style icon through her elegant and feminine aesthetic. Online, find her in chic and classic fits ranging from dresses adorned with intricate details atop edgy athleisure pieces. The Thai-British actress and singer also adds depth to her style by layering and combining textures in her looks.
7. Mario Maurer
Instagram: @mario_mm38
On top of being known for his acting prowess, this Thai actor and model is also a fashion-forward icon known for his effortlessly cool style. Online, he often blends casual streetwear with high-end fashion. Find a range of looks on his Instagram feed from laid-back ensembles to sophisticated tailored fits that highlight his sharp features.
8. Patcharapa Aum Chaichua
Instagram: @aum_patchrapa
A powerhouse in the Thai entertainment scene, Aum is renowned for her impeccable style and elegance. Find her opting for pieces with bold colours and striking silhouettes that accentuate her figure. She also effortlessly combines traditional Thai elements with modern fashion trends.
9. Tawan Tay Vihokratana
Instagram: @tawan_v
Not only is Tay known for his roles in Thai TV series The Player and Cherry Magic, he is also loved for his unique style. On Instagram, the Loewe brand ambassador enjoys playing with his fits, from styling colourful pieces to sleek and timeless outfits. He also isn’t afraid to accessorise his look with a trendy timepiece.
10. Wichapas Bible Sumettikul
Instagram: @biblesumett
Bible enjoys combining casual pieces with elegant touches—think stylish outerwear and pairing tailored trousers with relaxed-fit tees. He isn’t afraid to experiment with bold colours and patterns too, often incorporating bright hues that stand out in his fits. He also completes his look with statement pieces from jewellery and bags that add a personal touch to his style.
11. Tul Pakorn Thanasrivanitchai
Instagram: @tul_pakorn
Online, you’ll discover Tul elevating basic yet timeless pieces. Find him pairing a simple tee with printed bottoms or pairing varsity jackets with fluffy scarves. He also has a knack for layering, often incorporating different textures and colours to create unique ensembles.
12. Apo Nattawin Wattanagitiphat
Instagram: @apo555
On top of being known for his acting skills, the brand ambassador for Dior is also beloved for his fashion sense. Online, you’ll find him combining classic menswear staples with touches of personality—think crisp shirts with jeans and patterned ties with formal suits. He also isn’t afraid to elevate looks with accessories like chains, rings and bracelets.
13. Baifern Pimchanok Luevisadpaibul
Instagram: @baifernbah
This Thai actress and model is known for her trendy and casual looks. On Instagram, you’ll find her in hoodies and sweaters, styling them to look both comfortable and chic. She’s also not afraid to experiment with different styles—you might see her pairing a casual dress with sneakers or jeans with a dressier top.
14. Violette Wautier
Instagram: @violettewautier
This Thai-Belgian singer and actress boasts impeccable style. Known for an avant-garde approach to dressing, she mixes high-end designer pieces with vintage finds. You won’t find basic pieces on her Instagram page; instead, she embraces colour, texture and bold statement pieces.
15. Mile Phakphum
Instagram: @milephakphum
Apart from his enticing performances on screen, the Dior brand ambassador is also known for his outfit choices on Instagram. At formal events, you’ll see him sporting sleek three-piece suits or a classic blazer with a dress shirt. On regular days, he dresses down in hoodies and baggy trousers. He typically pairs his simple yet elegant outfits with a saddle bag.
16. Davika Hoorne
Instagram: @davikah
Boasting over 17 million followers, the Thai-Belgian actress is loved for her impeccable style that ranges from a classic jeans and white top outfit to a lavish purple gown. Hoorne typically pairs her outfits with chic accessories—think iconic Gucci handbags and statement necklaces.
17. Urassaya Sperbund
Instagram: @urassayas
This Thai-Norwegian actress and model is no stranger to the fashion world. Sperbund’s style surrounds colourful couture, luxurious jewellery and chic accessories. Her outfits lean toward femininity and whimsical details—you’ll easily find her dressed in an elegant ruffled dress or pairing jeans with a laced blouse.
18. Bright Vachirawit
Instagram: @bright
Bright Vachirawit may be one of the hottest actors in Thailand, with over 17 million followers on Instagram, but his style is surprisingly understated. The star of the Thai drama 2gether: The Series favours casual pieces like tees, jeans and oversized button-down shirts, but he also knows how to pick a great, standout jacket to pull the whole outfit together. No surprises there, given that Bright is Burberry’s first brand ambassador from South Asia Pacific.
19. Win Metawin
Instagram: @winmetawin
Like his 2gether co-star, Win Metawin has a knack for brilliant outerwear choices. Think padded jackets, nylon bombers and statement coats, like the one he wore to Milan Fashion Week when attending Prada’s fall/winter 2023 men’s fashion show. When layering down, Win opts for striking pieces such as patterned shirts—just like a true Prada ambassador.
Read more: 10 Asian men with killer style at Milan Fashion Week, from Kai to Win Metawin
20. Dew Jirawat
Instagram: @dew_jsu
Tapped by luxury brands like Louis Vuitton, Fendi, Ralph Lauren, Bottega Veneta and Valentino, Dew Jirawat is certainly no stranger to the fashion world. Like his character in the Thai drama series, F4 Thailand: Boys Over Flowers, Dew’s style leans toward the sophisticated. When he’s not wearing a suit better than most guys his age, Dew nails tonal dressing with ease, often completing his looks with Zegna’s luxurious knits.
21. Mew Suppasit
Instagram: @mewsuppasit
A fan of brands like Valentino and Prada, Mew Suppasit stands out with a wardrobe of bold prints. The TharnType actor isn’t afraid of colour, either, and his Instagram offers a look into layering graphic, or even clashing, pieces with a sense of streetwear cool.
22. Gulf Kanawut
Instagram: @gulfkanawut
One of the most eclectic dressers on this list, TharnType star Gulf Kanawut plays with prints and even ventures into more daring pieces, such as Saint Laurent’s vinyl pants or a colourful, glittering Gucci suit. Gulf’s shoe collection is also noteworthy, as he often completes his looks with Onitsuka Tiger kicks.
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23. Nani Hirunkit
Instagram: @hirunkit_
Nani Hirunkit has a lot of fun with fashion. The F4 Thailand: Boys Over Flowers actor tends to mix up different textures, prints and colours in his outfits. Some memorable examples? His Tokyo Disneyland look, where he styled a pink striped mohair sweater with jeans, or the ensemble he put together from Gucci’s Harry Styles collaboration—Jackie 1961 bag included.
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24. Nine Naphat
Instagram: @naphat_nine
“Comfort comes first” seems to be the motto of Nine Naphat. His outfits often consist of casual pieces like hoodies, boxy shirts and shorts, with his go-to fashion brands being Boss and Louis Vuitton.
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25. James Jirayu
Instagram: @jirayu_jj
You’ll find plenty of Dior in James Jirayu’s wardrobe, given that the actor is one of the French fashion brand’s ambassadors. The Krong Kam star champions a laidback style, like breezy, striped shirts and soft knits, often tucked into a well-made pair of trousers.
26. Jaylerr Kritsanapoom
Instagram: @jaylerr
Jaylerr Kritsanapoom serves up some of the edgiest style you will see on this list, mixing streetwear labels and luxury fashion brands alike (Off-White, Kenzo, Prada and Burberry, to name a few). His go-to styles include bucket hats, baggy sweatshirts, oversized shirts and lots of denim.
27. Oab Oabnithi
Instagram: @oabnithi
Oab’s outfits are anything but boring. On Instagram, the Thai actor and model shows a penchant for everyday styles that come with a twist—think puffers with an iridescent finish, or a lightly distressed denim jacket. It’s worth zooming in to catch all those cool details
Credits
Co-Editor: Clifford Olanday
