Mondogenius: Moncler Takes Us Around the World With Alicia Keys
For the first time ever, Moncler Genius is presenting its collections on September 25 through a digitally led experience across 5 cities and under the vision of 11 designers, all under one show, hosted by 15-time Grammy Award-winning artist and worldwide-celebrated music icon Alicia Keys.
In the era of Covid-19 and social distancing, the brand has creatively adapted its fashion show into Mondogenius, a digital and interactive experience for audiences at home, where they can click on the various links on the website—much like playing an adventure game.
Through Mondogenius, Moncler wants people to know their mission in going beyond product, embracing culture, exploring creativity, nurturing experiences while crossing different worlds and different energies and bringing communities together in a journey into the unexpected.
“In these ever-evolving times, I truly believe in the power of connecting communities around the world through experiences. The greatest inspirations I had in my life came directly from people and at Moncler we know that the more we inspire people, the more they inspire us. This is the principle that guided the creation of Moncler Genius for 2021,” said Moncler chairman and CEO Remo Ruffini. “Mondogenius has been designed to be a real immersion into Moncler’s energy and cultural evolution without leaving anyone out.”
The global online audience will be guided through the digital cities of New York, Milan, Shanghai, Tokyo and Seoul to discover and explore the concepts that have inspired the new crop of Moncler Genius designers—such as Matthew Williams and Hiroshi Fujiwara—spanning a variety of fields including art, film, music and extreme sports.
The merging of all these ideas represent a convergence of different worlds that the House is trying to achieve, and the show gives way to a new level of inventiveness which has always been at the core and the essence of Moncler. Without borders, Moncler Genius aims to reach all voices and all communities around the world in their vision to create endless possibilities.
Not only is the event hosted by the R&B legend Alicia Keys—stationed in Milan—the programme will also feature notable personalities and celebrities such as actress and singer Victoria Song—who will be appearing live from Shanghai.
In the name of inclusivity, Mondogenius will allow everyone to experience this creative journey wherever they are in the world. As it introduces the world of Moncler Genius to everyone, Mondogenius aims to close the gap between the physical and digital worlds by putting creativity and entertainment in the spotlight. The limitations of the physical realm is turned on its head, becoming an immersive digital experience with infinite possibilities.
The show will be hosted live via a dedicated microsite and the brand’s social media channels—Instagram, Facebook, TikTok, Youtube, LinkedIn and Twitter, WeChat, Weibo and Douyin—as well as a network of Moncler Genius partners inclusive of e-tailers and media sites.