Hoping to replace easily worn-out fast fashions pieces with quality pieces made to last? The brands on this list will never go out of style
Japan’s impact on fashion truly cannot be understated. A distinctive style of its own that fuses local and foreign fashion aesthetics, Japanese street fashion has drastically evolved over the years.
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A common aesthetic pinned on Pinterest boards, the city boy look is one of the many aesthetics that arose from Japanese streetwear. A look that reinterprets elements of Americana style with traditional outdoor clothing, it takes inspiration from many facets of American culture while retaining a Japanese vibe to it.
Characterised by minimalism, the pieces often sport distinct Japanese silhouettes with hints of western influences. This style of clothing has become a staple within the fashion community.
Here are eight Japanese fashion brands for you to achieve that minimalist and effortlessly chic look.
1. Auralee
Auralee is a streetwear brand based in Tokyo and founded by Ryota Iwai. The atelier focuses heavily on the research and development of premium materials and garments that are sourced globally. The brand believes in the notion of starting completely from scratch. As such, each season has a unique, yet minimalistic quality to it. The colour palette of the clothes is mostly neutral, which makes it extremely easy to match with other staple pieces. Shop here.
