The Love, Bonito co-founder tells us all about the fashion brand’s expansion into activewear through the launch of Cheak
Love, Bonito has always had a knack for knowing what women want. From maternity wear to bridesmaid dresses, the Singapore fashion brand’s offerings are vast and varied enough to see you through both special occasions and your everyday life in style. And now the fashion label is going to take up even more space in your wardrobe, thanks to its acquisition of the homegrown activewear brand, Butter.
Butter was founded by Singaporeans Olivia Yiong and Tiffany Chng in 2020. It became a cult favourite among the local fitness community for its colourful and comfortable activewear styles, ranging from sports bras to leggings. What made the brand so special? Its activewear is designed to fit Asian bodies perfectly.
You can discover that for yourself now that Butter, which has been rebranded as Cheak, has launched at Love, Bonito’s website and boutiques in Singapore. Or you can take the word of Love, Bonito’s co-founder, Rachel Lim, as she tells as why Cheak has everything that an Asian woman could want in activewear—and why she can’t get enough of their bike shorts.
Read more: How E-Commerce Entrepreneur Rachel Lim Built Her Fashion Empire
How did you come across Cheak, formerly known as Butter?
Rachel Lim (RL): Earlier this year, I was walking into the Love, Bonito office and noticed a whole commotion at the end of the studio. Quite a big group of our TeamLB women—Gen Zs, millennials—were getting excited over opening up a huge package. And lo and behold, it was a Butter package.
They were getting excited trying out their pieces. And I was so intrigued—what is this brand that’s able to incite such excitement and brand love from women of different generations with very different styles?
I decided to try it out. I ordered the biker shorts, and when they arrived, I was won over. Biker shorts are very telling of whether an activewear brand is good or not—where they end, how they fit. I was really impressed by the product and the experience that I had.