Here’s What Entrepreneur Rachel Lim Thinks About the New BMW iX

By Jamie Tan

Rachel Lim, the co-founder of e-commerce platform Love, Bonito, shares her insights on the BMW iX, which marks a new chapter for BMW

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Cover  Rachel Lim, co-founder of e-commerce platform Love, Bonito
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What does the future of e-mobility look like? BMW is offering its vision with the BMW iX. This all-electric Sports Activity Vehicle (SAV) is the technology flagship of the marque’s entire line-up and presents a compelling package that combines trailblazing design, sporting agility, and luxurious comfort. What’s more, the BMW iX has zero local emissions and an enviable operating range with convenient charging options to boot. It is now available in Singapore with the BMW iX xDrive40.

For Rachel Lim, the founder of Love, Bonito, the BMW iX is an easy choice on several levels. The car offers a powerful yet quiet drive with its fifth-generation eDrive system, which makes every trip a comfortable, almost meditative one—undoubtedly a welcome feature for this business owner with much on her mind at any one time.

See also: How E-Commerce Entrepreneur Rachel Lim Built Her Fashion Empire

Above  Love, Bonito's Rachel Lim gets behind the wheels of the new BMW iX

A full suite of driver assistance features further enhances the experience behind the wheel; expect an upgraded BMW Intelligent Personal Assistant, remote software updates, additional functions that can be bought separately and delivered over the air, and more.

At the same time, the BMW iX’s focus on sustainability echoes Love, Bonito’s transition towards more environmentally-friendly business practices as well. This doesn’t just take the form of zero local emissions thanks to the car’s all-electric drive though. Because of its exclusive use of renewable energy during production, the BMW iX will emit 45 percent fewer greenhouse gases compared to its combustion-engined equivalent over its entire life cycle.

Natural and recycled materials also feature prominently in the car. The floor mats, for instance, are made from Econyl, a type of recycled nylon.

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What’s perhaps even more amazing about the BMW iX is how convenient charging can be. With 150kW high power charging, the BMW iX xDrive40’s battery can be fast-charged from 10 percent to 80 per cent in as little as 31 minutes. In more practical terms, the car’s range can be increased by more than 95 kilometres by plugging it into a DC fast-charging station for 10 minutes.

This is complemented by the myriad charging solutions that are available. To start things off, new owners of the BMW iX xDrive40 can choose between home charging units that serve as personal “petrol kiosks”, or public charging in the form of complimentary charging credits worth 10,000 kWh, which can be used at any Shell Recharge Station within three years of the car’s purchase. This translates to a daily operating range of around 40 kilometres for the BMW iX xDrive40—for the entire three years, no less.

See also: Why Our Time To Address Climate Change Is Running Out

The icing on the cake are the various appointments that have been seamlessly integrated into the BMW iX. Flush handles and frameless doors—firsts for a BMW SAV—contribute to the car’s clean, elegant exterior. This design language extends elsewhere, from the BMW Curved Display anchoring the cockpit to the audio system’s invisibly embedded speakers and the suite of devices hidden within the car’s iconic kidney grille. The result? Automotive luxury at its most progressive.


For more information about the BMW iX, visit BMW.

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