Cover Explore these Singapore brands that are taking the athleisure and loungewear trend to new heights (Photo: Cheak)
Explore these Singapore brands that are taking the athleisure and loungewear trend to new heights (Photo: Cheak)
1 / 1
Explore these Singapore brands that are taking the athleisure and loungewear trend to new heights
While fashion retail has been woefully impacted by the pandemic, there has been one silver lining: the rise and rise of athleisure. It’s a segment that has proven to be pandemic-proof, thriving in a landscape where we are moving towards a hybrid work-from-home culture. According to a study by US-based market research database Million Insights Inc, the global athleisure market was valued at US$300 billion in 2018, and is projected to grow to US$517.5 billion by 2025.
The fastest-growing market has been earmarked as Asia Pacific, with a compound annual growth rate of 8.8 per cent forecast from 2019 to 2025, mostly attributed to rising demand from emerging markets such as India and China. Singapore forms a large part of the trend, too. Interestingly, there’s a brewing athleisure scene here, with a number of homegrown brands getting in on the action. They’re built not just with aesthetics in mind (a very important consideration, of course), but are also focused on using new materials that ensure comfort, convenience and functionality, and are built for the Asian customer.
Here, we highlight Singapore athleisure and loungewear brands that bring out the best in design and form.
Read more: 9 most stylish yoga clothing brands
1. Cheak
Above Singapore’s homegrown athleisure darling Cheak has entered a new era with its first standalone boutique at Ion Orchard (Photo: Cheak)
Singapore’s homegrown athleisure darling Cheak has entered a new era with its first standalone boutique at Ion Orchard (Photo: Cheak)
1 / 1
Homegrown athleisure brand Cheak first launched in October 2020 but it quickly gained a stream of fans who appreciate its signature chic, pastel-hued matching sets. In fact, these buttery-soft sets are tailored for an Asian fit and are comfortable enough (as its name suggests) to be worn for various activities—from intense workouts to basic aerobic exercises.
The brand’s co-founders Tiffany Chng and Olivia Yiong created the label during the initial Covid-19 outbreak as they wanted to offer affordable activewear options catered to urbanites. The brand’s focus on quality can be seen through the fabrics it uses; they don’t go out of shape even after repeated wear. Since the brand’s launch, it has released four collections and hit six figures in revenue earlier this year.
Chng says, “One of the most memorable feedback [we received] was from an instructor who bought only from a certain well-known Canadian brand, and didn’t like biker shorts in general. She said our biker shorts were the best she’d ever tried and didn’t ride up even after doing two classes. For us, being able to convert a fan who was loyal to only one brand was a personal milestone.”
Now, Singapore’s homegrown athleisure darling has entered a new era with its first standalone boutique at Ion Orchard. The 893-square-foot space—all soft lighting, buttery yellows and brushed-silver accents—mirrors the brand’s feminine yet quietly confident spirit.
Its signature BaseFlex and CoolLuxe fabrics are at the heart of this promise—luxuriously soft yet resilient enough to stretch, sculpt and support from barre to brunch. Fans swear by the Define Invisible Scrunch Short, a flattering cult favourite that balances form and function with unshowy precision.
Now celebrating its fifth anniversary, Cheak marks the milestone with an exclusive capsule reimagining its bestselling silhouettes in a refreshed palette of Cereal, Sesame and Truffle. It’s a fitting evolution for a label that has grown from a local start-up into a bona fide name—one that understands what modern comfort looks and feels like in Singapore’s style landscape.
2. Selenightco
Above Selenightco’s collections focus on breathable, cooling fabrics like bamboo-linen blends and ultra-soft modal (Photo: Selenightco)
Selenightco’s collections focus on breathable, cooling fabrics like bamboo-linen blends and ultra-soft modal (Photo: Selenightco)
1 / 1
Selenightco is the answer for Singaporeans who view their home not merely as a residence, but as a sanctuary. Born from the belief that rest is the ultimate luxury, the brand champions an “Offline looks good on you” ethos, making it the perfect proponent of the chic “Day-Jamas” movement.
Their collections focus on breathable, cooling fabrics, and the latest addition is no exception. The Offline Long Set in Midnight Blue is cut from a 95 per cent bamboo blend that promises to keep you cool, comfortable, and effortlessly composed through everything from gentle stretching to sound bath sessions. The long-sleeve top features a relaxed drop shoulder and adjustable tie hem, while the slouchy low-rise pants come with an elasticated hem and tie waistband for a softly tapered finish—so comfortable that it’s truly a set you’ll wash, wear and reach for again without thinking twice.
3. Saints & Sports
Above From relaxed sets to refined travel staples, Saints & Sports is made for those who appreciate on-the-go comfort without compromising on style (Photo: Saints & Sports)
From relaxed sets to refined travel staples, Saints & Sports is made for those who appreciate on-the-go comfort without compromising on style (Photo: Saints & Sports)
1 / 1
Luxury isn’t always loud—and Singaporean entrepreneur Ethel Neo knows it. After co-founding jewellery label Éclat by Oui and wellness brand CHU Collagen, Neo’s newest venture, Saints & Sports, distils her idea of quiet luxury into pieces designed for real life. Born from her own move to Sydney and the balancing act between motherhood and entrepreneurship, the brand takes a lived-in, considered approach to refinement—one built on fabric, form and feeling.
Crafted with intention, Saints & Sports champions materials that hold their own: the heavyweight SaintsWeight 450 French terry, spun from a 90-10 cotton blend for structure and softness, and SaintsSkin, a performance nylon-spandex knit that feels as fluid as it looks. Each piece—from relaxed sets to refined travel staples—is made to accompany its wearer through long-haul flights, unhurried mornings and everything in between.
Now, that philosophy extends to the next generation. Saints & Sports Junior brings the brand’s minimalist ease and premium craftsmanship to children’s wear, reimagining parent-child dressing with a quietly elegant twist. It’s comfort, continuity and calm—luxuriously lived.
4. YeoMama Batik
Above YeoMama Batik introduced its sportswear line in 2019 (Photo: YeoMama Batik)
YeoMama Batik introduced its sportswear line in 2019 (Photo: YeoMama Batik)
1 / 1
Batik and activewear might seem like odd bedfellows, yet this homegrown label proves they make for a refreshingly stylish match. YeoMama Batik, celebrated for its modern, vibrantly printed pieces, introduced its sportswear line in 2019, featuring colourful, digitally printed fabrics adorned with its signature authentic Indonesian batik motifs.
“As someone who works out a lot, I thought I should [create] a batik activewear line so I can be on brand all the time,” Desleen Yeo, founder of YeoMama Batik, shares candidly. While the initial 2019 launch was momentarily eclipsed by core-line demand, a relaunch during the Circuit Breaker period saw the collection gain remarkable traction. The brand has since released notable collaborations, including a pink batik activewear collection in collaboration with the Breast Cancer Foundation.
The biggest news, however, is the brand’s triumphant leap into major retail. On November 9, 2025, YeoMama Batik is opening its first-ever retail store at Raffles City Singapore, moving from a humble boutique studio to one of the city's most prestigious shopping destinations. Conceived as a luxurious yet playful batik oasis, the new space uses a refined palette of black and beige, complemented by natural rattan textures, ensuring the vivid, handcrafted batik pieces take centre stage.
"Opening our first store feels like a full-circle moment,” says Yeo. “Being right in the heart of Raffles City, our very first mall home marks such an exciting new chapter.”
The timing is impeccable, with the store opening kicking off Part 1 of the Chinese New Year 2026 collection, Glamour Playground. This festive collection features cheongsams in modern silhouettes alongside versatile dresses, jumpsuits, and tops—all bursting with primary colours and bold prints designed for the whole family.
5. Kydra
Above Kydra’s products are built with elements to flatter the Asian physique (Photo: Kydra)
Kydra’s products are built with elements to flatter the Asian physique (Photo: Kydra)
1 / 1
In 2017, Singaporeans Jimmy Poh and Dingyao Wong, who were then studying in the UK, discovered a gap in the athleisure market for men.
“We felt that our gym attire did very little to complement our lifestyles on the go. Gyms were already transitioning to key cards instead of providing keys for gym lockers, and widescreen phones were replacing mini iPods we used to carry around,” Poh shares.
This realisation resulted in homegrown athleisure brand Kydra.“Men’s activewear styles were not keeping up with these tech changes. For example, we had workout shorts with pockets that were way too shallow or openings that were too tiny.” This inspired the duo to launch their first product, the 2-in-1 Flex Shorts, created as part of a university project that was marketed and funded via US crowdfunding website Indiegogo. The rest, as they say, is history.
Kydra’s products are built with elements to flatter the Asian physique, for instance, 7/8 length leggings, and feature cool Kyro and supportive Kora fabrics suited for Singapore’s tropical climate.
“As athletes, we’ve always loved sports and wanted to inspire like-minded Singaporeans to explore the healthy and active lifestyle that we enjoy so much,” Poh says.
The brand has also launched an official footwear line—The Kydra Shoes—further cementing its commitment to the complete studio-to-street wardrobe. With a strong digital presence that serves a significant international clientele, Kydra’s focus has shifted beyond local pop-ups to robust global logistics, now offering shipping to over 20 countries, including the UK, Australia, the US, and key markets like Hong Kong and Malaysia.
For the busy, style-conscious Singaporean who demands precision and technical fabric innovation, Kydra offers a versatile wardrobe that travels effortlessly.
6. GlowCo
Above Modest activewear line GlowCo (Photo: GlowCo)
Modest activewear line GlowCo (Photo: GlowCo)
1 / 1
When founder Nawal Alhaddad spotted a niche in the market for Muslim women who couldn’t find sports-appropriate dry-fit clothing, she decided to launch a modest activewear line GlowCo in 2018. Since then, the company has grown to include a catalogue of products from multiple brands that typically target this category of women.
Blending modesty and functionality, consumers can look forward to shopping for sports hijabs, as well as sports tops, swimwear and bottoms that make them feel secure while not exposing too much.
Quality is key in GlowCo’s exclusive projects too. Tops typically sport a mesh-tech fabric that ensures maximum breathability to keep the body cool, and which covers the arms. Similar to its sports hijabs—which are breathable, stretch-friendly and quick-drying—these tops ensure that modest women feel their best to maximise their workouts. The brand’s newly launched leggings with a back-zip pocket made of a material that’s highly elastic and equipped with moisture-wicking technology.
7. Rawbought
Above The founders of Rawbought, sisters Boutaina, Amira, and Soukaina Faruq (Photo: Rawbought)
The founders of Rawbought, sisters Boutaina, Amira, and Soukaina Faruq (Photo: Rawbought)
1 / 1
Rawbought, a local Singaporean brand, embodies the philosophy that comfort and quality should never be compromised. Founded by sisters Boutaina, Amira, and Soukaina Faruq and officially launched in December 2020 amid the stress of the pandemic, the brand was created from the belief that home should be a place of comfort, peace, and solitude.
Their competitive edge and authority stem from their history: the company has been in the garment manufacturing business for over 25 years, making them their own manufacturers. This unique position allows them to control every stitch and ensures the ethical production of their pieces—a verifiable commitment to conscious luxury.
The brand’s name itself reflects this journey: ‘Raw’ begins with the first stitch, drawing on their long-standing expertise, while ‘Bought’ represents the perfected product they share with the market.
The brand is known for its signature Micromodal fabric (a premium, semi-synthetic fibre made from sustainably sourced beech tree pulp), but in October 2024, Rawbought introduced the highly anticipated Terra Collection, its debut linen line. This linen-viscose blend provides a luxurious twist on traditional linen, offering the timeless elegance of summer without the high-maintenance wrinkling. The collection’s soft, airy fabric is perfect for the Singapore weather and, with its minimalistic, monochromatic design, makes an ideal, thoughtful gift for the discerning season.
Additional reporting by Amelia Yeo.
NOW READ
Novak Djokovic, Yuna Kim, Ben Simmons: 7 Hot Athletes to Follow on Instagram
Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
