Cover Louis Vuitton reimagines the “art of travel” through the emotive lens of Nicolas Ghesquière, guided by two stylish “travellers”: Emma Stone and Hoyeon
Louis Vuitton reimagines the “art of travel” through the emotive lens of Nicolas Ghesquière, guided by two stylish “travellers”: Emma Stone and Hoyeon
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With its Fall/Winter 2025 women’s campaign, Louis Vuitton redefines the “art of travel” through the emotive perspective of Nicolas Ghesquière.
Once again, Louis Vuitton asserts its position at the forefront of emotionally charged fashion storytelling, and the Fall/Winter 2025 women’s campaign is its latest testament. Led by two elegant “travellers”, Emma Stone and Hoyeon, the campaign invites us on a journey into the spirit of adventure and enduring beauty. Captured by the nuanced lens of Ethan James Green, this campaign is not merely a presentation of a new collection, but a visual and emotional voyage that gently explores the themes of anticipation, parting, and reunion with sensitivity and grace.
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Nicolas Ghesquière, Artistic Director of Louis Vuitton, chose Gare du Nord in Paris as the setting for the show, perhaps intentionally. Train stations, after all, are places of meetings and farewells, fleeting intersections where strangers momentarily become protagonists. This transient beauty serves as a muse for the collection. It is not only a tribute to the Maison’s iconic “art of travel”, but a style symphony, where Ghesquière masterfully captures the joy, poignancy and anticipation that define every journey. The campaign reflects his instinctive understanding of how fashion can articulate the emotional nuances of human experience.
Above At the heart of the campaign is the launch of the “Express” bag
At the heart of the campaign is the launch of the “Express” bag
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At the heart of the campaign is the launch of the “Express” bag, Nicolas Ghesquière’s newest signature creation. Its name pays elegant homage to the Speedy bag of the 1930s, a symbol of the golden age of travel infused with a sense of wonder and adventure. Crafted from grained leather and velvet calfskin, the “Express” balances resilience with timeless allure. Thoughtful detailing (Monogram Canvas on the handle, a key ring, gold-finished lock and Monogram jacquard lining) serves both aesthetic and archival purposes, evoking the Maison’s heritage and precision craftsmanship.
Above The presence of brand ambassadors Emma Stone and Hoyeon lends emotional depth and undeniable appeal
Above Together, they represent the contemporary Louis Vuitton woman: bold, self-assured and perpetually in motion
The presence of brand ambassadors Emma Stone and Hoyeon lends emotional depth and undeniable appeal
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Above The presence of brand ambassadors Emma Stone and Hoyeon lends emotional depth and undeniable appeal
Above Together, they represent the contemporary Louis Vuitton woman: bold, self-assured and perpetually in motion
The presence of brand ambassadors Emma Stone and Hoyeon lends emotional depth and undeniable appeal
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The presence of brand ambassadors Emma Stone and Hoyeon lends emotional depth and undeniable appeal. Stone, whose body of work spans from indie films to global successes such as La La Land, The Favourite and Poor Things, brings an elegance and emotional subtlety that aligns perfectly with the campaign’s spirit. Hoyeon, meanwhile, catapulted from Squid Game into global fashion prominence, embodies a modern charisma and energy. Together, they represent the contemporary Louis Vuitton woman: bold, self-assured and perpetually in motion.
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Above Louis Vuitton’s story has been shaped by bold vision and unwavering craftsmanship
Louis Vuitton’s story has been shaped by bold vision and unwavering craftsmanship
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The French fashion house has always honoured the legacy of its founder, Louis Vuitton, who first pioneered the “art of travel”. Since 1854, the brand has continually blended creativity with refinement, always with an eye to excellence. From trunks to prêt-à-porter, footwear, accessories, timepieces, jewellery and fragrance, Louis Vuitton’s story has been shaped by bold vision and craftsmanship, each creation a fusion of modernity and legacy.
Above More than a seasonal statement, this campaign is a call to embrace one’s personal journey
More than a seasonal statement, this campaign is a call to embrace one’s personal journey
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The Fall/Winter 2025 collection, along with the “Express” bag, will be available for online pre-order from 25 July, with selected global boutiques carrying the line from 7 August. More than a seasonal statement, this campaign is a call to embrace one’s personal journey with the confidence and sophistication that only Louis Vuitton can offer.
Credits
Images: Louis Vuitton
