London Fashion Week embraces diversity in design and casting

Discover some of the designers that drifted away from the traditional at London Fashion Week

London Fashion Week officially kicked off last Friday, February 17, and is currently making noise in the fashion sphere. The designs and collections are not the only things both men and women of fashion have been tuning in for, however, but the process and reasonings behind each show as well. From babies to body-positive models and unconventional ideas, the diverse show castings and concepts are a point of intrigue for everyone. A change that is surprising but welcomed in today's time and generation.

In case you missed it: Designers take haute couture to the next level at Paris Fashion Week

In case you're wondering what these are, below are some of the notable highlights of this year's London Fashion Week.

Sinéad O'Dwyer

London-based womenswear brand Sinéad O'Dwyer embraces body positivity in its diverse design and show casting for its Summer Intensive Spring/Summer 23 collection for London Fashion Week.

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In an interview, the eponymous young designer mentioned that in an industry not really set on accommodating a wide range of sizes in general, she aims to design for a diverse group of people—which is reflected in the casting for her show.

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Simone Rocha

The Simone Rocha show, on the other hand, leaned more on a culture-heavy idea and purpose. With Ireland as its inspiration, the designer (and brand name sake) opted to represent Lughnasadh, an Irish harvest festival and clothing style inspired by romantic stories—all elements from her hometown.

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Unlike other designers, Rocha opted for the unconventional this fashion week. In an interview, she said that the idea of following trends is alien to her.

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A vast majority of fashion enthusiasts adore uniqueness and depth in style. It is no surprise that artists and fashion icons like FKA Twigs and Billie Eilish wear her clothing.

Mowalola

Nigerian-born fashion designer Mowalola just made a statement return to London Fashion Week. She explained that her collection aims to show the collapse of society and what she envisions people wearing at the end of time. It is inspired by all things modern and tech, mixed with masks and pants-down skirts and jeans of today's eccentric and unique times.