Grass is Greener in Loewe’s Surrealist Spring 2023 Menswear Collection

As the show progressed, the greenery and technology seemed to have eclipsed the majority of the clothes. A dig at how these issues have taken over us? Or perhaps just a show of artistry? It’s not as clear-cut and black and white for Loewe. And this is precisely what Anderson wants.

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This surrealist collection is a product of a collaboration between two artists. JW Anderson, of course, and Paula Ulargui Escalona, a “sustainable fashion investigator.” In most of the garments, microplants were seeded, nurtured and sprouted in over 20 days. In others, techwear was explored in its utmost in-your-face way via digitally-manipulated, computer-generated designs. 

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Despite being relegated to the backseat, there is no denying that the individual clothing and accessories are still impeccably made. “Shapes are reduced to standard archetypes and then inflated, shrunken and sliced,” it says. From tailored coats to puffer jackets, there is an attention to craftsmanship that is undeniably Loewe.

More than the typical fashion show, Anderson made a statement with this Loewe collection amidst a time where Metaverse, NFT, and digital clothing are in the public conversation just as much as the climate catastrophe and environmental degradation. However, his show didn’t go down with an opinionated finality. In all senses, it ignited—or should I say sowed?—a conversation.

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