35 Singaporean fashion brands to keep on your radar in 2026

Dear Samfu takes its name from the Cantonese word for ‘top and pants’, common daily attire for first-generation Chinese-Singaporean women, fitting for a label inspired by the founders’ grandmother. Beyond the silhouette of the samfu, the label seeks to celebrate the spirit of its muse: prudence, timelessness, and a tinge of defiance. It curates quality deadstock fabrics for its nostalgic pieces that prioritise utility and comfort—perfect for everyday wear.

Rawbought brings a touch of understated luxury to loungewear and comfort. This Singaporean brand focuses on creating pieces that are as comfortable as they are elegant. Crafted from soft, breathable fabrics, its collections span versatile loungewear sets and refined knit evening dresses.

A mainstay in Singapore’s fashion landscape, Love, Bonito has built a reputation for offering stylish and versatile pieces that cater to the modern woman. Known for its flattering silhouettes and refined details, the brand’s collections effortlessly transition from day to night. Its offerings are designed to make life easier without compromising on style, from tailored workwear to relaxed weekend staples.

In Good Company offers a distinctive approach to modern fashion, focusing on well-made essentials and reimagined classics designed to last beyond one season. Whether it’s a tailored dress or a statement blouse, its pieces will be a modular and versatile addition to your wardrobe.

With three physical stores including one at the freshly launched lifestyle enclave New Bahru, Rye is showing no signs of slowing down.

This homegrown fashion label has a philosophy of “less is more”, offering transitional capsule collections of pared-down and enduring pieces. Think perennially stylish, high-quality everyday wear in luxurious textures like brocade and twill.

Read more: Creative pluralism: Bessie Ye on founding womenswear label Rye, its commitment to considered designs and community ties

This Singaporean label specialises in hand-drawn prints, with each being a detailed creation and labour of love. Each garment and design is produced only in limited quantities, so what you own will truly be one-of-a-kind and exceptional. Versatile silk scarves can be styled as dresses, bandeau tops or skirts, all adorned with unique and intricate designs.

Inspired by art and rooted in heritage, homegrown brand Ans.Ein offers fabric prints and brushstroke designs in the form of everyday maxi dresses and tops, and traditional cheongsams and kebayas. Its latest collection pays tribute to the flower-shaped local snack kueh bankit in celebration of National Day, which sees the floral motif reimagined in a range of Batik prints.

Look no further than this homegrown brand for modern wardrobe staples. Here, versatile and functional basics are elevated with a modern touch, such as the Leather Slip Dress. This chic mid-length faux leather piece flows to a flattering A-line cut and is complete with pockets, adjustable shoulder straps and a centre-back zip. Its Signature Cotton Poplin Shirts are also easy to wear and match. Available in neutral and bright colours, the classic piece comes in a boxy fit and a curved hem. An additional side button is added to create a stunning draped look.

At Akinn, you’ll find pieces designed for the modern and sophisticated woman—think versatile and adaptable pieces that fit into our demands of living, working and playing. Shop its everyday pieces, like the Playsuit that comes with a front zip and self fabric tie. The romper offers a relaxed cut, perfect for a quick grocery run or a brunch session with friends. The brand’s Semi-detached Top with Gathered Skirt is a bestseller here thanks to its flattering cutout waist that helps one achieve an elegant silhouette. It’s also made from linen, making it comfortable for our hot and humid climate.

Whether you enjoy donning neutrals or vibrant shades, this contemporary fashion brand has it all. For a bold look, the Yuna dress is a great option as it features ruffle sleeves, pockets and a sophisticated A-line cut. For a more neutral palate, the Himari dress in sage is the perfect addition to any closet. The piece features a baby doll silhouette with a button-up top that exudes a timeless charm while its tiered bottom adds a touch of playfulness.

This multidisciplinary design studio creates simple yet bold pieces, inspired by contemporary culture and our natural atmosphere. Style yourself in its latest denim series, like the Women’s Camp Collar Denim shirt designed with pleat details, contrast stitching and a front snap button placket. Pair the top with the Women’s Denim Relaxed Cocoon Trouser, which sits comfortably on the waist and features a cocoon silhouette.

Those who enjoy muted and pastel hues will revel in Klarra’s simple yet chic offerings. A range of pieces are available for different occasions. Its Linen Collared Mini Dress is the perfect outfit for a brunch session with friends while its Classic Relaxed Fit Blazer will keep you warm in the office. The latter also pairs perfectly with its Belted Straight Legged Trousers.

Few names in Singaporean fashion carry as much weight as Wykidd Song. As the creative director now helming Monoloq, Song brings a seasoned, architectural perspective to a brand rooted in the idea of personal style as a powerful monologue—a vehicle for self-expression.

Under Song’s direction, the label focuses on “modern statements” that act as a canvas for the wearer’s inner persona. The collection highlights high-functionality without sacrificing form, featuring elevated loungewear and matching sets crafted from tactile knits, jersey, and Tencel. These pieces are engineered for a global lifestyle, maintaining a polished silhouette through the rigours of travel while proving that comfort can still be trendsetting. It is a testament to the brand's commitment to timeless elegance and functionality.

Menswear

For the modern man who values both style and substance, The Authority delivers sophisticated and contemporary menswear. With an emphasis on tailored cuts and quality fabrics, the brand’s collections feature sharp, versatile pieces that are influenced by what’s current in the world of art, culture and design.

Elevate your closet with this local menswear brand’s smart casual and heritage-inspired pieces. Browse through its shirts and you’ll find an eclectic mix of pieces that are both stylish and comfortable. For example, its Fujiwara Embroidered Linen Stripe top has a simple band collar, round hem and a round cuff. A Benjamin Barker Yacht Club logo completes the piece. Pair it with the BBYC Baker Pants from the Benjamin Barker Yacht Club collection for a more casual look; the pants have a slightly tapered hem with an adjustable waist fastener.

See You At One is a streetwear brand that creates pieces with quality and authenticity in mind. This means creating practical clothes based on material and technicalities. Anticipate garments from baggy pants to durable trucker jackets. A wide range of accessories is also available, like the reversible Hugger Sling Bag made from waffle knit fabric sourced from Japan.

This ready-to-wear men’s and unisex clothing brand advocates for a contemporary slow-living lifestyle. Its apparel and accessories are designed for versatility and hyper functionality. Its Straight-Cut Pants are a wardrobe staple made from cotton that has been washed to achieve a soft brushed hand feel. Its signature collection also offers a selection of versatile pieces like the Stark Kimono Coat that can be styled in multiple ways thanks to its detachable strap. The oversized cutting complements various body shapes, and comes with four spacious pockets.

For sustainable and contemporary pieces, Duxton is worth a stop. If you’re looking for an essential piece, go for the Relaxed Fit Popover Shirt, a timeless top suitable for casual and semi-formal occasions. For those who love a unique print, the Relaxed Fit Camp Shirt showcases floral motifs reminiscent of a hand-painted masterpiece. Each clothing item is soft and breathable and made from fabric sourced from Japan.

Children

From bedding to clothing, this homegrown multi-label brand offers adorable pieces for little ones. Look out for beautifully designed shoes by in-house shoe brand Jack & Jill. The Inverness Peach is a favourite, elevating any look. The elegant pair of ballerinas is complete with scalloped edges and heart motif cut-out detailings. Keep the little ones dry from the rain with the Yogi rainboots by Spanish brand Igor. Available in various colours, these rain boots are flexible and soft, with a removable insole.

Love matching outfits with the entire family? Get inspired by comfortable and stylish pieces from this homegrown brand. What’s more, there are a variety of choices available for all ages. Dress your little one in an adorable Baby Bear Cardigan that’s complete with little bear ears on the hood. Or, dress the family in its latest resort series, comprising boxy tees; babydoll dresses; and baby-ribbed rompers.

Activewear

When entrepreneur Ethel Neo relocated from the high-octane pace of Singapore to the sun-drenched coastlines of Sydney, she found her sartorial needs shifting to a more nuanced, “lived-in” luxury. This transition birthed Saints & Sports, a label that defines “quiet luxury in motion”. For Neo—the creative force behind Éclat by Oui and Chu Collagen—this new venture is beyond just comfort—it is a meticulous reimagining of everyday apparel that bridges the gap between performance-driven athleisure and high-fashion lifestyle.

Concerned with your gear keeping up in spin class? You can count on Outfyt to rise to the challenge. Its mission is to encourage individuals to move with confidence while reflecting a timeless Scandinavian aesthetic. The clean lines and minimalistic designs in its range are complemented by a dedication to sustainability and eco-friendly manufacturing and supply chains.

Its Eco Luxe Suede collection is made from abandoned fishing nets and other nylon waste turned into the softest suede-like material that is built to last. The Sage Leggings are a must-have, offering unparalleled support with its soft high compression fit and high waist that comfortably hugs the abdomen area. The Tula Crop Top is another crowd-pleaser. It comes with an in-built sports bra, and is made from a buttery soft material, with medium support and removable padding, providing functionality with a touch of flair.

Get your sweat on with Kydra’s versatile and adaptable activewear. Pieces here combine functionality with fashion while keeping Singapore’s tropical climate in mind. Its latest athleisure collection is crafted for the urban athlete, blending buttery soft fabric with the support and flexibility needed for any workout. Its Halter Longline Bra, for one, blends style and function with its elegant keyhole design and longline silhouette. Whether you are hitting the gym or going for a quick grocery run, this versatile piece suits every occasion. For a chic look, pair the top with one of its high-waisted bottoms.

This activewear brand uses its pieces to empower women to embrace an active lifestyle. Their best-sellers include the butter-soft and seamless Pocket Shorts which are perfect for daily runs. Available in multiple colours, these six-inch biker shorts come with functional side pockets and a medium compression level. Match these sleek shorts with the brand’s Cross Back Bra. With medium to high support level and under-bust padding, this bra is perfect for a sweat-filled workout session.

Work out comfortably and in style with Cheak’s chic and buttery soft athleisure pieces. On top of being tailored for an Asian fit, these outfits can be worn for various activities ranging from intense HIIT workouts to mindful yoga sessions. Check out its signature pieces like the Off Duty Unitard, an effortlessly chic onesie with medium support, thick ribbed straps and a flattering scoop neckline. Not sure which piece would suit your workout? Its online quiz will help you find your perfect fit.

Accessories

For those who find the world of high jewellery a touch too precious, Saint àvia (pronounced “AY-vee-ah”) arrives as a welcome, witty provocateur. Founded by a duo with deep roots in the industry—including a second-generation jeweller—the brand bridges the sentimental legacy of heirloom gold with a sharp, contemporary edge. The name is a Latin-inspired homage to the “àvia” (grandmother), celebrating the traditional pieces passed down through generations while reimagining them for a modern context. The brand’s approach is rooted in “everyday aesthetics” and offers 18K and 14K gold pieces.

Founded in 2009, By Invite Only is a Singaporean jewellery brand that crafts modern and dainty pieces with sensitive skin in mind. From delicate rings to bold statement earrings, you’ll find classic creations for everyday wear and fine jewellery for special occasions.

Rebellious minimalism meets bespoke luxury in Anastasiabyraine, a local atelier that crafts vegan leather bags and accessories that defy conformity. Each couture bag is fully customisable down to size, colour and stud-assembly. It’s also known as the first bespoke leathersmith to craft leather bags using studs instead of stitches, truly embodying its ethos of self-empowerment and defiance.

Complete your look with a piece or two from local accessories brand, Curious Creatures. Browse its online store and you’ll find a range of delicate jewellery from diamond necklaces to pearl rings. Its demi-fine jewellery collection offers elegant pieces that are crafted with 925 sterling silver and adorned with stunning stones. Show off your personality with the Foodie bracelet, complete with charms; or put on the Octo Ear Hoops for a classic yet unique look.

Unleash your creativity and design your own bag with Abara’s bespoke services. Here, each piece is made from leather sustainably sourced from international tanneries. Timeless on-the-go bags are also available. If you’re one who enjoys simple yet elegant pieces, look out for the Keepie Mini Shoulder Bag. A smaller version of the brand’s bestselling Keeps’ake Medium Shoulder Bag, this piece is made from calf leather and complete with gold hardware, detachable straps and a magnetic flap closure.

For Singaporeans, this beloved lifestyle brand needs no introduction. Here, find pieces made for intentional everyday use from laptop bags to bucket hats. Its Puffer collection is a fan favourite—soft, lightweight and durable, this essential piece is perfect for the constantly on the go. Within the bag, find three zip pockets for easy access to your items. It’s also made from water-resistant nylon, so it won’t be easily ruined by the rain.

Loungewear, lingerie and Swimwear

Selenight Co has carved a distinct niche by elevating the often-overlooked rituals of recovery. Far from a standard loungewear label, the homegrown brand is built on a mission to create intentional products that facilitate both quality sleep and a more mindful lifestyle. The label’s signature is its proprietary CloudAire fabric—a technical bamboo blend that prioritises temperature regulation and an exceptionally soft hand-feel. For those who prioritises airport fashion, the brand’s AirModes collection offers a seamless pivot into travel, providing the sensory ease of sleepwear within a sleek silhouette.  

Head to the beach in style with swimwear from Align Swim that fit and flatter all body types. Its pieces are made using soft and earth-friendly fabrics like Econyl and Repreve. On top of being chlorine resistant, these sustainable fabrics also provide UV protection. Browse through its latest Eclipse collection and find elegant one- and two-piece swimsuits like the Isla Long Sleeve that’s created for maximum coverage and support. The open midriff and stylish cut-out enhance the waistline and silhouette, offering a flattering look.

More than just offering lingerie, this local brand hopes its pieces will help women embrace their body, beauty and individuality. A wide selection of lingerie is available to choose from, ranging from bodysuits to padded bralets. Don’t know where to begin? Try one of its signature pieces, like the Harper Triangle Padded Bralette with an elegant front clasp with an adjustable undercut band. Or, try the Celine Convertible Padded Camisole with dramatic scallop lace detail.

If you enjoy water sports, you’ll revel in this local swimwear brand. Haikini offers stunning yet functional bikinis perfect for a day in the water. Catch the first wave in its gorgeous Elle Cut-Out One Piece. Named after Legally Blonde’s Elle Woods, this piece comes in a bright Barbie pink shade with flattering cutouts on the side. Or, go for the Braided Scrunch top from the Hawaiian Sunset collection which has an artful scrunch, adjustable braided straps and a wide ribbon-style tie at the back. Yellow hibiscus batik motifs in an orange ombre complete the piece.

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