The Princess of Wales is already a fan of 2023’s colour trend—here are her best magenta outfits for style inspiration
The reign of Barbie pink may be coming to an end sooner than you think. Pantone, the world’s colour authority, has announced the Colour of the Year for 2023: Viva Magenta.
The colour, which appears as a purple-tinged crimson on Pantone’s swatch, is a symbol of strength, power and optimism—all qualities that Pantone predicts will define the new year.
At first glance, Viva Magenta may seem like too bold a colour for most of us to pull off, but not if you compare it with Valentino’s Pink PP, a flashy fuchsia that Pantone created for the Italian fashion brand’s trendy fall/winter 2022 collection.
In fact, Pantone calls Viva Magenta a “universally flattering” shade, as it sits right between between blue and red, and warm and cool. And if you needed more convincing to add the colour to your wardrobe, one stylish royal has already proven its versatility: Kate Middleton.
From elegant coat dresses to statement suits, the Princess of Wales has embraced Viva Magenta in more ways than one. For a dose of style inspiration for the year ahead, we highlight her best outfits below.
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The Power Suit
As Pantone highlighted, Viva Magenta is both “powerful and empowering.” Kate Middleton made the case for that during her and Prince William’s visit to Boston this month, when she stepped out in a perfectly tailored magenta suit by Roland Mouret and matching Gianvito Rossi pumps. The colour worked well with the equally deep hue of Middleton’s sapphire engagement ring (which once belonged to Princess Diana), and it allowed her to dust off her vintage burgundy Chanel handbag from fall/winter 2016 just for the occasion. Given all the dark shades that she was wearing, the princess also made sure to balance her magenta ensemble with a soft pink pussybow blouse—a lovely feminine touch.
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