Cover K-pop star Jeno is the new face of Ferragamo (Photo: courtesy of Ferragamo)
K-pop star Jeno is the new face of Ferragamo (Photo: courtesy of Ferragamo)
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The Italian fashion house has appointed the K-pop rapper as its latest global ambassador
K-pop star and NCT member Jeno Lee—professionally known as Jeno—has been named Ferragamo’s new global ambassador, making him the first-ever male celebrity to represent the luxury Italian brand. Jeno and Ferragamo simultaneously announced the collaboration on May 29 on Instagram.
In February, the 23-year-old star had attended the brand’s 2023-2024 fall/winter fashion show in Milan, Italy, where he had met with creative director Maximilian Davis and shared behind-the-scene snippets of his trip on Instagram. He has also been spotted wearing Ferragamo during performances and photoshoots since.
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“I am very excited to create a synergy with the brand and looking forward to disclosing our future projects”, said Jeno in his announcement post, while Ferragamo shared in its press release that Davis thinks the rapper’s “captivating personality and ability to connect with international young audiences through his music, style and persona is exceptional. We’re driven by the same passion in our creativity”.
This isn’t the rapper’s first foray into breaking boundaries in the fashion industry. In 2022, he became the first K-pop artist to open a fashion show when he modelled for Vietnamese American designer Peter Do’s 2023 spring/summer collection at New York Fashion Week.
This also isn’t the first time Ferragamo have turned to South Korean stars to represent the brand. Previous ambassadors include K-pop artist and Red Velvet member Seulgi, who was named its global brand ambassador in 2021. Meanwhile, Jeno joins his bandmates Jaehyun, Yuta, Mark and Doyoung—who represent Prada, Louis Vuitton, Polo Ralph Lauren and Dolce & Gabbana respectively—as luxury brand ambassadors.
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Amalissa Hall was the style writer at Tatler Hong Kong. Primarily focused on writing digital articles, she covers news, tracks trends and interviews experts from the fashion, beauty and wellness industries, as well as entertainment spheres. Interview highlights include Formula One driver Alex Albon, award-winning costume designer Jany Temime and prolific make-up artist Lisa Eldridge.
She has also produced print stories featuring make-up artists, perfumiers and other upcoming figures discussing Asian representation on social media, sharing industry insight and trends as well as explaining new approaches to wellness in Hong Kong.
