Cover Hiroshi Fujiwara (Photo: Loro Piana)

For his second Loro Piana collection, the godfather of streetwear delivers a wardrobe of clean, casual pieces with exceptional craftsmanship

It can be hard to keep track of Hiroshi Fujiwara’s creative projects at any given time—in this year alone he has launched an NFT, created HEYTEA merchandise, and designed a Pokémon-themed hotel room—but if there was one thing you absolutely had to take note of, it’s his new Loro Piana collaboration.

This is Fujiwara’s second collaboration with the Italian fashion brand, which is known, by those who can afford it, for its luxurious  fabrics: silk, cashmere, vicuña and the finest wool in the world. Usually, those materials are transformed into timeless pieces, say a sweater or a coat—items that epitomise “discreet luxury”.

For Spring/Summer 2022, though, Fujiwara shakes things up at Loro Piana. While still drawing on the brand’s impeccable craftsmanship and exquisite fabrics, the Japanese designer created a wardrobe of refined, everyday pieces with a streetwear bent and no distinctions between genders. In short, it’s a collection that both Loro Piana clients and Fujiwara fans—male or female—can appreciate.

Read more: Rimowa and Porsche’s New Luggage Case Is Made for Porsche 911 Fans

Under Fujiwara’s vision, the Breton sweater is jazzed up with zig-zag lines, artfully knitted from silk and cotton by Loro Piana’s craftsmen. A tracksuit becomes a worthy symbol of luxury, not merely because of a logo but through the use of that fine wool we mentioned earlier, which is often reserved for Loro Piana’s suits. And a minimalist trench coat is now a grail piece that techwear fans will want to show off; its functional hood, a detail taken from Loro Piana’s signature Traveller Jacket, folds into a collar, and the whole piece is crafted weatherproof materials.

Even a T-shirt becomes something to contemplate and appreciate, thanks to the illustrations of vicuñas by artist Rei Imai.

Read more: Where Does Italian Luxury Brand Loro Piana Source Its Best Cashmere From?

In the accessories department, Hiroshi Fujiwara makes subtle nods to Loro Piana’s heritage. A must-have this summer is the Stripe Tote Bag, which features a pattern taken from the suitcases that Loro Piana salespeople used to carry in the ‘70s. The bag, designed to fit vinyl records, can be decorated with the collection’s polka dot scarves in cashmere and silk, each adorned with a graffiti-style Loro Piana logo.

The collection, titled “Loro Piana Featuring Hiroshi Fujiwara”, illustrates exactly why Fujiwara has so many collaborations in the first place. Certainly, his influence as the godfather of streetwear plays a role, but the revered Japanese designer also has that fluid ability to balance both his aesthetic ideals and that of his collaborator’s. And he never stops experimenting.

“I learned a lot during my first collaboration with Loro Piana, and so I was able to creatively push myself even further than last time by designing unique silhouettes and garments to add to the timeless Loro Piana aesthetic,” said Fujiwara. Thanks to him, that aesthetic can now become yours, too.

Tatler Asia
© 2022 Tatler Asia Limited. All rights reserved.