Cover HIEUTHUHAI sat front row at his Paris Fashion Week debut (photo: Louis Vuitton)
HIEUTHUHAI sat front row at his Paris Fashion Week debut (photo: Louis Vuitton)
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Making his debut at Paris Fashion Week, HIEUTHUHAI garnered attention for receiving special recognition from the iconic French fashion house.
On the morning of 25 June, HIEUTHUHAI captured the spotlight across both Vietnamese and international media as he attended the Louis Vuitton Spring Summer Men’s 2026 show in Paris. He was the only Vietnamese artist present at the event.
Remarkably, despite it being his first appearance at Fashion Week, the rapper was granted a coveted front-row seat among a line-up of brand ambassadors including Beyoncé and her husband, J-Hope (BTS), Gong Yoo, and Jackson Wang. He was also seen meeting key figures such as LVMH Chairman Bernard Arnault and Louis Vuitton CEO Pietro Beccari.
Above HIEUTHUHAI wore a limited-edition look from the “Rodeo Exclusive” capsule of the Louis Vuitton Fall Winter 2025 collection (photo: Louis Vuitton)
Above Sparkling embellishments heightened the overall visual impact (photo: Louis Vuitton)
HIEUTHUHAI wore a limited-edition look from the “Rodeo Exclusive” capsule of the Louis Vuitton Fall Winter 2025 collection (photo: Louis Vuitton)
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Appearing at the show, HIEUTHUHAI wore a limited-edition look from the “Rodeo Exclusive” capsule of the Louis Vuitton Fall Winter 2025 collection designed by Creative Director Pharrell Williams in collaboration with close friend Nigo.
The standout piece was a denim jacket, anchoring the look with its kimono-style collar and finely embroidered cherry blossoms set against a deep indigo backdrop. Sparkling embellishments heightened the overall visual impact, allowing HIEUTHUHAI to command attention even among an elite gathering of global style icons.
Above To finish the ensemble, he opted for cream-toned wide-leg trousers (photo: Louis Vuitton)
Above A pair of LV Skate Sneakers in neutral beige and white added youthful energy and ensured comfort throughout the fashion festivities (photo: Louis Vuitton)
To finish the ensemble, he opted for cream-toned wide-leg trousers (photo: Louis Vuitton)
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To finish the ensemble, he opted for cream-toned wide-leg trousers, offering a relaxed yet polished aesthetic. A pair of LV Skate Sneakers in neutral beige and white added youthful energy and ensured comfort throughout the fashion festivities. Accessories included a Monogram Chain Hoop Earring, the LV Instinct Pendant necklace, and a Pearls Fusion ring—subtle details that elevated the overall look.
See also: CHANEL Métiers d’art 2024/25: A fashion journey to poetic Hangzhou
HIEUTHUHAI’s poised presence, distinctive style and well-groomed image at the Louis Vuitton Spring Summer Men’s 2026 show quickly drew attention from the international press and local fans alike. His name rose to the #1 spot on Vietnam’s Top Trending list on X (formerly Twitter) that very evening. The appearance is seen as a promising milestone, potentially paving the way for future collaborations between HIEUTHUHAI and the prestigious maison.
Above The appearance is seen as a promising milestone, potentially paving the way for future collaborations between HIEUTHUHAI and the prestigious maison (photo: Louis Vuitton)
The appearance is seen as a promising milestone, potentially paving the way for future collaborations between HIEUTHUHAI and the prestigious maison (photo: Louis Vuitton)
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