Not since Christine Chiu’s dramatic Chinese New Year party have we seen Hollywood Boulevard shut down, but Gucci did just that with their latest bi-annual fashion extravaganza titled ‘Love Parade’. The whopping 115 look-strong collection swanned, sauntered and slinked its way down one of Los Angeles major arterial roads, flanked on both sides by a block of blinking lights, flashing Gucci-fied displays and, of course, rows and rows of Tinseltown’s finest.
Celebrities such as Serena Williams, Dakota Johnson, Gabrielle Union, Miley Cyrus, Tracee Ellis Ross, Billie Eilish, Salma Hayek, Gwyneth Paltrow (who re-created her iconic red velvet Gucci suit moment at the 1996 MTV Video Music Awards) and more, were in attendance. And that’s not even mentioning the celebrities who walked the runway—Macaulay Culkin, Jodie Turner-Smith and Jared Leto, among others—and made the hardened audience of fellow A-listers and fashion press whoop and holler in delight.
Of course, Alessandro Michele had a point to all of the OTT theatrics: in his press notes, the designer mentioned drawing inspiration from his mother’s stories of working in the film industry as an assistant in a production company, where she crossed paths with Hollywood’s finest such as Rita Hayworth, Veronica Lake, Marilyn Monroe, et al. The razzle and dazzle of the movie industry helping the growing Michele “in piercing the grayness” and became his escapist fantasy, until today, where he brought his blinding vision to life right on Hollywood Boulevard.
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The retro glamour of the Hollywood celebrities he name-checked filtered themselves through the collection—extravagantly ruffled pieces combined with the sleek metallic sheen of silver and gold; nods to the wispy, diaphanous dressing gowns favoured by Marilyn Monroe, even more lavishly covered in glitter, marabou and ostrich feathers; and also dragon motifs, Elizabeth Taylor-as-Cleopatra style headdresses, and sexy satin and lace combinations that screamed vintage glam revival.
All said, the latest Gucci collection not only gave a vision of post-pandemic exuberance, it also made us dream and yearn for the day when such unabashed fun and joy return. Below, nine fabulous looks from Gucci’s Love Parade that we’re absolutely loving.