Anya Taylor-Joy, Tracee Ellis Ross and Eileen Gu Are Tiffany & Co’s New Ambassadors

Words by AFP

June 15, 2021

They will appear in a new campaign, entitled "Knot Your Typique", introducing a new collection set to launch this fall in North America and in 2022 worldwide

Tiffany & Co has unveiled a diverse, five-star line-up to front its latest campaign. The jewellery house has signed up actresses Tracee Ellis Ross and Anya Taylor-Joy, as well as top athlete Eileen Gu, as the faces of its latest ads, which debuted June 15 across all the brand's platforms.

Finalised at the beginning of the year, the acquisition of Tiffany & Co by LVMH could already be having an influence on the famous jeweller's new advertising. In any case, the luxury brand has unveiled a major campaign with a new creative vision, featuring not one but three female ambassadors as the faces of its "Give Me the T" campaign, presenting the Tiffany & Co signature collection.

The cast includes three internationally renowned icons. The two actresses, Tracee Ellis Ross and Anya Taylor-Joy—known for their roles in Black-ish and The Queen's Gambit, respectively—become the jeweller's new ambassadors, along with the freestyle skier Eileen Gu, who competes for China and whose career has seen a meteoric rise in recent years. In all, it's a cast with a fresh, diverse flavour that takes centre stage in a campaign shot by Mario Sorrenti in New York.

Anya Taylor-Joy. Photo: Mario Sorrenti / Courtesy of Tiffany & Co.

Tracee Ellis Ross. Photo: Mario Sorrenti / Courtesy of Tiffany & Co.

Eileen Gu. Photo: Mario Sorrenti / Courtesy of Tiffany & Co.

"Growing up, I would often wander through the flagship on Fifth Avenue, imagining myself as a grown woman wearing ... Tiffany's signature diamonds. All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true," said Tracee Ellis Ross in a statement.

After making their Tiffany & Co debut, the three ambassadors will appear in a new campaign, entitled "Knot Your Typique," introducing a new collection set to launch this fall in North America and in 2022 worldwide.