Cover Lee Min-ho joins Fendi as its new Korean ambassador (Photo: @fendi/Instagram)

The South Korean superstar has just joined the luxury fashion house as its new ambassador

Fendi has just welcomed South Korean superstar Lee Min-ho as its new Korean brand ambassador.

Lee’s agency MYM Entertainment first made the announcement on its Instagram page on Friday, posting photos of the actor in Fendi pieces including a black Jacquard blazer, shirt and trousers with the brand’s Earth motif from its men’s spring/summer 2022 collection. He’s also pictured holding the brand’s iconic Peekaboo ISeeU medium bag.

“The first meeting of Lee Min-ho and Fendi, the global fashion house, is now officially confirmed,” read the caption. 

“I’m very honoured to be a part of the Fendi family as an ambassador, a Maison that to me is rich in heritage as well as creativity,” says the actor in an official announcement from Fendi. 

See also: Apink’s Son Na-Eun Becomes Jimmy Choo’s First Korean Ambassador

Lee joins Hallyu queen Song Hye-kyo, who was named Fendi’s first Korean global ambassador in 2021.

Lee rose to superstardom after starring as Goo Joon-pyo in Boys Over Flowers, a 2009 Korean TV adaptation of the Japanese manga hit. Since then, he has acted in a slew of TV projects including City Hunter (2011), The Heirs (2013), Legend of the Blue Sea (2017) and The King: Eternal Monarch (2020).

Coming up, Lee will star in Apple TV+’s Pachinko, a live action adaptation of the 2017 best-selling book by Korean American author Min Jin Lee. The actor plays Hansu, a wealthy fish broker. The story follows an immigrant family from Korea and their journey in survival, from their home country to Japan and the US. 

Don’t miss: Watch the Trailer for Apple TV+’s ‘Pachinko’ Starring Lee Min-Ho and Youn Yuh-Jung

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