Cover Fendi officially marks its presence in the Vietnamese market (Photo: Fendi)
Fendi officially marks its presence in the Vietnamese market (Photo: Fendi)
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Fendi recently hosted a spectacular grand opening party to celebrate the launch of its new boutique in Ho Chi Minh City
Fendi recently hosted a spectacular grand opening party to celebrate the launch of its new boutique in Ho Chi Minh City, introducing its Autumn/Winter 2024-25 collection to the Vietnamese market.
The event commenced with a traditional lion dance, honouring Vietnam’s rich cultural heritage while symbolising prosperity, well-being, and good fortune. The dynamic performance heightened the excitement of the occasion, as guests marvelled at the seamless fusion of Vietnamese tradition and the refined artistry of Italian fashion. Marking a significant milestone in Vietnam’s luxury fashion scene, the new Fendi boutique promises an elevated shopping experience, offering exclusive collections in a sophisticated setting.
A vibrant lion dance performance set the tone for the store’s grand opening (Photo: Fendi)
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The event gathered an array of celebrated Vietnamese personalities, including renowned artists such as Thanh Hang, Luong Thuy Linh, Dong Nhi, Erik, and Bao Anh. Also in attendance were leading influencers such as Chau Bui, Quynh Anh Shyn, Khanh Linh, Tu Hao, Thu Anh, Kelbin Lei and Lam Thuy Nhan. Guests were given an exclusive preview of the fashion house’s latest collection, where each piece exemplified exquisite craftsmanship and meticulous attention to detail. This reaffirmed Fendi’s dedication to offering a world-class luxury experience—one that effortlessly blends heritage techniques with contemporary elegance for Vietnam’s discerning clientele.
Supermodel Thanh Hang, singer Bao Anh, Erik, and fashionista Quynh Anh Shyn at the launch (Photo: Fendi)
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A highlight of the evening was the symbolic lighting of the FF logo podium, performed by Shaoyuan Han-Montillet, Jonathan Au, and Alan Le. This ceremonial moment officially marked Fendi’s arrival in Vietnam, underscoring the Maison’s commitment to delivering the ultimate luxury experience—where timeless craftsmanship meets modern sophistication.
A glimpse into the stunning new Fendi boutique in Ho Chi Minh City (Photo: Fendi)
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The boutique introduces an exquisite selection of ready-to-wear, leather goods, accessories, and other coveted pieces from the fashion house, solidifying Fendi’s presence in Vietnam’s ever-evolving luxury landscape.
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