The K-pop superstar is fronting the campaign for Chanel’s Coco Neige 2021/22 collection—her first solo campaign for the house since becoming a house ambassador in 2017.
“Just hearing about being able to join the Coco Neige collection was like a dream!” she revealed during the shoot, her excitement palpable.
Renowned Dutch photography duo Inez Van Lamsweerde and Vinoodh Matadin, also close collaborators of the house, have shot Jennie’s campaign. In the visual released today, the singer can be seen wearing a matching pink, Chanel-branded bralette and sweatpants set, a long silver puffer jacket with the iconic interlocking C monogram, and accessorised with matching statement earrings, necklace and body chain.
Of her Coco Neige campaign, Jennie says, “I love to go out in the snow, doing winter sports. I really like how snow just makes you feel. Wearing these clothes makes me feel like I’m ready to ski tomorrow.”
The Coco Neige 2021/22 collection campaign will be released from September 28, and the collection will be available in boutiques end October.
See Jennie’s full Chanel Coco Neige campaign below.