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Chanel is not just a stellar name in the fashion industry but also a specialist in building icons. The J12 watch and Coco Crush collection are shining examples
In the Chanel universe of watches and jewellery, there are several signature collections. But the most iconic of them all has to be the J12, a watch fully crafted out of ceramic. In 2000, the maison went against the horological grain to use the hardy and scratch‑proof material, one that was hardly used in watchmaking, to build the J12. Since then, it has cemented itself as one of the icons not just within Chanel but also in the watch industry.
As part of the J12’s journey towards icon status, Chanel invested in improving its manufacturing techniques and beefing it up with in-house movements such as the chronometer-certified self‑winding calibre 12.1 in 2019 for the 38 mm version. This year, a smaller self-winding movement, the calibre 12.2, is featured within the J12 calibre 12.2 Edition 1 watch.
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