Cover Chanel’s fall/winter 2021 campaign (Photo: Inez & Vinoodh / Courtesy of Chanel)

Keeping track of the most stunning ad campaigns of the season

With the world slowly emerging from the pandemic, there’s a renewed sense of optimism in the air—something that’s being reflected in the fall/winter 2021 fashion campaigns. From Dior’s romantic, painterly fairytale-inspired visuals, to Coach’s joyful, familial campaign starring the likes of Jennifer Lopez and Jeremy Lin, the campaigns of the season showcased and highlighted this positive quality in the best way. That’s not to say that glamour was absent—Fendi’s stellar campaign (Kim Jones’ first as the brand’s artistic director of couture and womenswear) was an ode to modern femininity, while Salvatore Ferragamo paid tribute to dynamic movement.

Here, Tatler rounds up the best fashion campaigns of the fall/winter 2021 season.

See also: 8 Ethereal Dresses We’re In Love With From Alexander McQueen Fall/Winter 2021


Models: Mica Argañaraz, Louise de Chevigny, Vivienne Rohner and Rianne van Rompaey 

Photographers: Inez & Vinoodh 


Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographers and Directors: Mert and Marcus

Make-up: Diane Kendal

Hair: Paul Hanlon

Gucci Eyewear

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographer/Director: Luo Yang

Hair and make-up: Gao Jian


Models: Rihanna, Roger Federer, LeBron James, Patti Smith

Burberry Childrenswear


Models: Chai Maximus, Felice Noordhoff, Finn Rosseel, Karo Laczkowska, Kayako Higuchi, Khalil Ghani, Mariacarla Boscono, Mona Tougaard, Nic Minwoo, Nozomu Ito, Rianne von Rompaey, Sita Zampou and Yilan Hua. 

Creative Team for the Burberry fall/winter 2021 campaign content captured by Mert & Marcus

Photographers: Mert & Marcus

Styling: Katy England

Make-up: Isamaya Ffrench, Burberry Global Beauty Director

Hair: Paul Hanlon

Creative Team for the Burberry fall/winter 2021 campaign content captured by Chris Rhodes

Photographer: Chris Rhodes

Womenswear presentation

Styling: Katy England

Make-up: Isamaya Ffrench, Burberry Global Beauty Director

Hair: Gary Gill

Menswear presentation

Styling: Ib Kamara

Make-up: Isamaya Ffrench, Burberry Global Beauty Director

Hair: Jawara


Coach Rogue Bag

Models: Jennifer Lopez, Kate Moss, Kōki, Ma Zhe, Lu, and Xiao Wen Ju 

Photographer: Juergen Teller

Stylist: Olivier Rizzo 

Max Mara

Models: Chloe Oh, Amar Akway, Sofia Steinberg, Jits Bootsma, Mona Tougaard and Malgosia Bela 

Photographer: Steven Meisel 

Louis Vuitton

Photographer: Viviane Sassen

Miu Miu

Model: Emma Corrin

Creative Direction: M/M (Paris)

Photographer: Steven Meisel

Styling: Lotta Volkova


Tatler Asia

Models: Rianne Van Rompaey, Malika Louback, He Cong, Tianna St. Louis

Creative Director: Ronnie Cooke Newhouse

Photographer: Craig McDean

Stylist: Melanie Ward

Hair: Guido Palau

Make-up: Peter Philips



Photographer: Elizaveta Porodina

Salvatore Ferragamo

Director: Wim Wenders

Photographer: Vito Fernicola


Models: Justin Bieber, Isabelle Huppert, Awar Adhiero Odhiang, Anania Orgeas, Isabelle Weldon Herouard, Minttu Vesala, Litay Marcus, Angel aka Emmanuel Culkin Mugisha, Abdou Diop, Taishi Suzuki, Hans Schmidt, and Eliza Douglas

Photographer: Katy Grannan

See also: Surprise! Balenciaga “Hacked” Gucci Back for Its SS22 Collection

Dolce & Gabbana

Photographer: Juergen Teller


Models: Jennifer Lopez, Michael B. Jordan, Kōki, and Jeremy Lin

Photographer: Renell Medrano

Stylist: Olivier Rizzo

See also: 5 Things We Loved About Coach’s Gen Z-Inspired Winter Show

Loro Piana

Models: Amber Valletta, Mica Argañaraz

Photographer: Zoë Ghertner


Creative Direction: Macsiotti

Photographer: Dario Catellani

Stylist: Vittoria Cerciello

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