Balenciaga Storms the Metaverse With Fortnite Collaboration
To the gaming fans everywhere: you can now get excited about a virtual wardrobe filled with luxurious fashion and styles for your Fortnite avatar. Luxury brand Balenciaga has announced that it will work with the award-winning online gaming platform in a multi-pronged creative partnership to launch a virtual collection of luxury wear in the game.
Launched on September 20, this collaboration marks the first time in Fortnite’s history to work with a luxury brand, and fashion and gaming fans all around are pumped.
Photo: Courtesy of Balenciaga
Glider (Photo: Courtesy of Balenciaga)
Pickaxe (Photo: Courtesy of Balenciaga)
Backpacks (Photo: Courtesy of Balenciaga)
Within the game itself, virtual Balenciaga skins and outfits will be made available in a virtual store. Players can also access virtual Balenciaga backpacks, Triple S Sneakers, and tools inspired by iconic products, like a Speed Sneaker Pickaxe and an Hourglass Bag Glider.
The virtual store is the game’s take on existing physical Balenciaga locations—which appears in the game’s popular Battle Royale mode—and it is located in an area in the Fortnite world called Retail Row. Virtual products can be used in multiple game modes.
To commemorate this partnership, the luxury brand has also designed a limited-edition series of physical products, like hoodies, shirts, jackets, and caps feature Fortnite and Balenciaga logos, as well as artwork that lists multiple translations of Fortnite’s shopping area. The collection is available now in stores and on balenciaga.com.
In addition, the two brands are announcing their products in a bold way through an expansive campaign titled Strange Times—which features character models Doggo, Ramirez, Banshee, and Knight. The campaign’s content includes large-scale and forced perspective videos, in which a Balenciaga-wearing Doggo is appeared to be three-dimensional and hyperreal.
These surreal creations will be displayed for one day only in the cities of New York City, London, Seoul, and Tokyo.