To the gaming fans everywhere: you can now get excited about a virtual wardrobe filled with luxurious fashion and styles for your Fortnite avatar. Luxury brand Balenciaga has announced that it will work with the award-winning online gaming platform in a multi-pronged creative partnership to launch a virtual collection of luxury wear in the game.
Launched on September 20, this collaboration marks the first time in Fortnite’s history to work with a luxury brand, and fashion and gaming fans all around are pumped.
Within the game itself, virtual Balenciaga skins and outfits will be made available in a virtual store. Players can also access virtual Balenciaga backpacks, Triple S Sneakers, and tools inspired by iconic products, like a Speed Sneaker Pickaxe and an Hourglass Bag Glider.
The virtual store is the game’s take on existing physical Balenciaga locations—which appears in the game’s popular Battle Royale mode—and it is located in an area in the Fortnite world called Retail Row. Virtual products can be used in multiple game modes.