Photo: Obey
Cover Photo: Courtesy of Obey

Bump up your wardrobe game with these hole-in-the-wall street style brands

Streetwear may have had its heyday in the ’90s with the emergence of hip hop, rap and breakdancing, but that doesn’t mean it has to stay there. With a legion of fashion brands and genres making their mark online or in the physical at our fingertips, the tendency to find oneself in a swarm of popular, mass-produced brands that provide a kind of sameness in the style scene is real, and we lose sight of the fashion styles that deserve to break into the mainstream as well.

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In the shrinking and virtual world we live in today, underground streetwear brands have become more accessible to the masses than ever before and it has made it easier for people at home to experiment with and explore various styles that one can add to their fashion repertoire.

Not only do these brands celebrate and showcase the alternative designs and brainchildren of street fashion designers that are quietly under the radar, but these counterculture fits are also outrageously accessible to all who seek to up our street style game.

Here are the understated and indie streetwear brands that need to be in your closet, stat.

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1. Black Roses

Black Roses is a New York-based company that applies bold and experimental designs to their products, in which their aim is to supply classic and old-school streetwear without compromising on quality material and sleek proportions. Not only do they provide great quality with every one of their signature designs, they also seek to highlight exclusive and unique designs that can only be found in their oeuvre and they range from accessories to sweatshirts and hoodies. However, be sure to order one or two sizes down because they stay true to what street style sizes come in: huge.

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2. Obey

Tatler Asia
Obey
Above Photo: Obey

Designer Shepard Fairey founded Obey in 2001 with the simple yet consistent message of challenging and questioning the status quo, and this brand does exactly that. Their tees are designed with slogans and graphics that scream liberation in confronting the irony and monotony of the world we live in. Their less-is-more approach and minimalist designs that mostly highlight their mantra ‘Obey’ acerbically speaks volumes on their mission to reflect individual ideas and perspectives in their products. Their daring collection also allows you to choose from a range of clothing that span from tees to socks.

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3. Chinatown Market

Tatler Asia
Chinatown Market
Above Photo: Chinatown Market

Mike Cherman created the controversially named Chinatown Market as a tribute to New York’s Chinatown and the bootleg stores along Canal Street. This brand presents streetwear in an unusually bright and carefree light, in which the use of neon colours, smiley faces and spray paint-esque words parallels one’s experience of the streets and back alleys of NYC that are filled with artful graffiti. They have also collaborated with celebrities such as Mike Tyson, where they dedicated an entire collection to him. So if you’re ever feeling peckish for some eclectic varsity tees, you know where to go.

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4. The Hundreds

Tatler Asia
The Hundreds
Above Photo: The Hundreds

The Hundreds believes in a philosophy of “People Over Product” and they celebrate the sharing of stories and different perspectives through their streetwear and collaborative projects. Founding designers Bobby Kim and Ben Shenassafar have incorporated the themes of ’90s workwear and Californian subculture tribes into their streetwear, which reflects their Southwestern upbringing and cultural imprint on their products. Their mission to highlight diversity, regionality and reflection into their products gives their brand a truly unique edge over the idea of a mass-produced fashion culture.

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5. Carrots by Anwar Carrots

Tatler Asia
Carrots by Anwar Carrots
Above Photo: Carrots by Anwar Carrots

Cartoon illustrations on streetwear. Need we say more? These quirky and fun-loving designs by Carrots make its mark in the streetwear scene as their haphazard placement on an otherwise unassuming piece of clothing brings them to a whole new level of visibility and peaked interest. The brand aims to supply simplicity and silliness through a vessel of street clothing that offsets the widely known genre of grunge and excess in the world of streetwear.

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6. TRIPP NYC

This underground brand from the concrete jungle thoroughly celebrates the punk, suburban streetwear craze, with its fusion of street and retro fashion, and its outrageous and bombastic styles that are bound to catch the eye of any beholder. Uniquely bold in its strange colour combinations and fishnet stocking accessorising, their wide range of products aims to set itself apart from the ubiquitous, minimalist and more subtle street style that people know.

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