From balletcore make-up seen on Blackpink’s Jennie to cherry cola lips worn by Kylie Jenner, these are the up-and-coming trends to have on your radar in the new year
For many, a new year means a fresh start, and what better way to reinvigorate yourself for 2024 by trying out a different look?
Luxury beauty buyer’s club Beauty Pie analysed Google search volume for hundreds of new trends and calculated the total number of searches over the past six months to identify ten key trends with the biggest spikes—meaning we can expect to see these worn by celebrities and influencers over the coming months. Keep reading to discover the new hair, nail and make-up styles to keep in mind for the year ahead.
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1. Scandi hairline
The Scandi hairline is set to be one of the hottest beauty trends of 2024. According to Beauty Pie, searches on Google for this hair trend have skyrocketed by almost 7,000 per cent in the last six months of 2023. Inspired by the naturally blonde Scandinavian hair, it involves applying a lightener just to your hairline, including the finer baby hairs around your face, which is said to help frame the face better. This style has been made popular by influencers such as Matilda Djerf.