Look out for posters of Pony alongside Illumiaskin founder Kim Lim around the region
Just four days into the new year and we already have our first piece of exciting beauty news—South Korean beauty guru Pony is joining Illumiaskin as the homegrown brand’s first-ever global brand ambassador.
Pony, whose real name is Park Hye-min, first shot to fame on YouTube with her viral makeup tutorials that would each garner millions of views—from everyday makeup tips to recreating Kylie Jenner’s makeup looks. Since then, Pony has become one of the biggest beauty content creators in Asia with over eight million followers on Instagram and six million subscribers on YouTube.
“As we take on new markets in the beauty sphere, I believe Pony is the perfect candidate for brand ambassadorship,” Illumiaskin founder Kim Lim says. “She is aspirational, and she speaks to not only the beauty community in the Southeast Asian region but also to an international audience.”
As the brand ambassador of Illumiaskin, Pony’s key role will be to spread awareness about the brand’s fuss-free and efficacious skincare line.
“I’m really excited to front Illumiaskin as the brand’s first global ambassador. When it comes to beauty, I believe in education through the sharing of knowledge and content creation,” Pony says. “It is important to me that the brand I work with shares the same sentiments on how having healthy skin is the best beauty tool, and I am looking forward to glowing up alongside the brand.”
This partnership marks the first major step as Lim expands her beauty empire beyond the shores of Singapore. In November 2022, Lim also introduced international star Lawrence Wong as the new face of Papilla Haircare, which is another beauty brand she founded.
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There are currently four key products in Illumiaskin’s full range, including the All 1N One Serum, All 1N One Mask, Baby Drops Mask and Hyarum Skin Booster. The products’ formulas are dermatologically-tested to be suitable for all skin types. Lim also works with a team of South Korean skin experts and industry gurus to come up with each product.
Meanwhile, look out for posters of Kim and Pony not just around Singapore but in the region as Illumiaskin goes beyond our borders.
