The celebrity fragrance phenomenon is a staple of pop culture. Here's a look back at our favourite star-certified scents from the last couple of decades
You can’t deny a good scent to spruce up your attire and make you feel luxurious. A signature fragrance is the ultimate confidence booster. The right scent is a surefire way to stand out, inspire confidence, and make an impression. And who makes a better impression than a bonafide celebrity? In today’s culture of beauty, A-listers and influencers are usually the ones who call the shots when it comes to the latest “it” product.
We can’t deny that the market for celebrity-endorsed fragrances is booming. Old Hollywood icons like Elizabeth Taylor were some of the first to lend their names to bespoke scents, setting the course for current celebrities to have their names engraved on a perfume bottle.
We’ve rounded up a list of the most talked-about celebrity fragrances from the mid-noughties to the age of Instagram.
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Cosmic by Kylie Jenner, 2024
Sweet, warm, and floral, this magnetic scent was just released last week under Kylie Cosmetics—quite a stone’s throw away from when the brand began selling its famous lip kits. Top notes of star jasmine and blood orange make way to middle accords of golden amber and red peony, followed by base notes of vanilla musk and cedarwood. The asymmetrical, blob-like bottle is designed to nestle perfectly in the palm of your hand.
Eilish No. 3 by Billie Eilish, 2023
This sensual, musky, unisex fragrance is just as varied and multifaceted as the singer herself. It has an amber woody scent featuring notes of bright pink peppercorn, fresh fir needle, and velvety amber, giving way to fir essences, spicy saffron, and cedar. Its base notes are skin musk, amber, and deep oakmoss.
Cloud by Ariana Grande, 2018
This bright and bubbly fragrance exudes the positivity that Ariana Grande is known for. It’s addicting, feminine, and indulgent, opening with a dreamlike blend of lavender blossom, pear, and bergamot. At its core is a sweet combination of coconut cream, praline, and warm vanilla orchid. The scent rounds off with woody notes intertwined with a touch of cashmere.
Wonderstruck by Taylor Swift, 2011

Above Wonderstruck by Taylor Swift (Photo: Royce DeGrie/Getty Images)
Taking its name after the lyrics from Taylor Swift’s song Enchanted, this nostalgic scent brings to mind the feeling of love at first sight. The floral and fruity gourmand opens with a sparkling combination of raspberry, blackberry, green tea, freesia, and apple blossom. It gives way to the heart notes of sweet vanilla with honeysuckle and white hibiscus, and culminates with a rich blend of golden amber, musk, sandalwood, and peach.
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Someday by Justin Bieber, 2011

Above Someday by Justin Bieber (Photo: Fairchild Archive/Penske Media via Getty Images)
Catered to Justin Bieber’s mostly female fanbase, this floral and fruity gourmand comes in a recognisable ultra-girly bottle with removable charms and a rose-shaped stopper. The vibrant, flirty fragrance opens with juicy mandarin, pear, and wild berries, making way for creamy jasmine and floral notes. The base notes culminate with subtle vanilla and soft musk.
Heiress by Paris Hilton, 2006
Delightfully feminine, this fragrance oozes Hilton’s bubbly charm and taste for the finer things. Heiress opens with notes of champagne, passionfruit, peach, orange, and mimosa. The heart notes yield to a mixture of floral accords, including star jasmine, Tiare lily, ylang-ylang, honeysuckle, and grenadine. The base concludes on a spicier end, with traces of Tahiti Tonka, violet leaf, and woody notes.
Fantasy by Britney Spears, 2005
Britney Spears’s second fragrance resembles a love potion, contained in a small bottle embellished with Swarovski crystals. The tantalising, almost tropical scent opens with a fruity blend of lychee, golden quince, and kiwi, which surrenders to provocative middle notes of jasmine and white chocolate. The base falls into a muskier classification with a combination of orris root and woody notes.
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