Cover Top 5 beauty products that Filipinos love to buy (Photo: Cotton Bro/Pexels)
Top 5 beauty products that Filipinos love to buy (Photo: Cotton Bro/Pexels)
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As it turns out, Filipinos value personal hygiene more than anything else. Fragrance tops the list of items consumers in the country love to hoard
What sorts of beauty products do you put in your shopping cart regularly? For Filipinos, it's cologne and perfume. In the latest data released by Standard Insights, 1000 Filipino respondents revealed that fragrance products such as cologne and perfumes are the most purchased beauty and health products among people in the country.
The study showed that 63.36 per cent of the respondents cited fragrances as their top choice. This is immediately followed by facewash products at 52.29 per cent, hair care products at 50.49 per cent, antiperspirants at 44.1 per cent, and moisturisers at 43.3 per cent.
In case you missed it: Here's How To Properly Sanitise Your Beauty Products
Above A data from Standard Insights, a service growth marketing platform that enables businesses to execute data-driven omni-channel campaigns
A data from Standard Insights, a service growth marketing platform that enables businesses to execute data-driven omni-channel campaigns
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The data further showed that Filipino consumers are drawn to reputable brands, reasonably-priced items, and products that provide information about quality and use.
Above A data from Standard Insights, a service growth marketing platform that enables businesses to execute data-driven omni-channel campaigns
A data from Standard Insights, a service growth marketing platform that enables businesses to execute data-driven omni-channel campaigns
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Conversely, there is a growing trend among Filipino consumers to seek out their health and beauty necessities online, with the majority of them relying on digital campaigns and advertisements as their primary source of information.
More from Tatler: 3 New Fragrances That Will Make You Think of Flowers
In the same vein, the research revealed that Filipinos are turning to online stores for their beauty and care product needs with 35 per cent of respondents saying that they prefer either shopping executively online or from a combination of both physical and digital channels.
What about scents?
Above Perfume tops the beauty products that Filipinos love to buy (Photo: Castorly Stock/PExels)
Perfume tops the beauty products that Filipinos love to buy (Photo: Castorly Stock/PExels)
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The Philippines is rich in plant species essential for making perfumes. In fact, it is home to ingredients such as Patchouli or Kablin, Lemongrass, Pili, Mindanao Cinnamon, and Ylang-Ylang—all of which are sourced from us by big fragrance companies like Chanel.
Read also: Tatler’s Ultimate Plant-Based Guide for Vegans and Vegetarians in the Philippines
Perhaps the most celebrated flowering trees across the world is the ylang-ylang or the Cananga odorata. Native to the Philippines, this plant is an important ingredient in making the very popular Chanel no. 5.
In 1921, Coco Chanel sought a flower that "captured the scent of a woman." In 1923, he introduced Chanel No.5 in Paris; it had the Ylang-Ylang plant, which was “very abstract”, said Christopher Sheldrake, Chanel’s director for perfume research and development.
Jove holds a degree in Journalism and is currently pursuing graduate studies in Philosophy at the University of the Philippines–Diliman. She has flair for in-depth, interview-driven stories that explore politics and culture, shaped by her background in national broadsheets.
When she’s not on assignment, Jove spends her days painting, sipping lemonade, and walking her dog, Jupiter. She can often be seen in Escolta with a film camera in hand, browsing novelty shops in search of rare memorabilia. For leads, reach her at Jove@tatlerphilippines.com.
