Here are the best beauty launches of May 2024
Every month, we release a list of our top beauty picks—and it never seems to get easier. There are always too many to choose from and highlight. This month, the spotlight is on several multi-tasking beauty products, including Dyson’s all-new Airstrait straightener. It’s a groundbreaking new way of straightening hair from wet to dry, with just air. That means no hot plates, and no heat damage. What that means for many women who spend a lot of time using two tools—a hairdryer and any hairstyling tool—is the amount of time that can be saved now.
In recent months, the travel industry has been buzzier than ever in a post-Covid era where travellers feel more confident to go abroad. This also means that many are paying more attention to travel-friendly products that are not necessarily smaller in size, but also efficient in the way they are used when on the go.
Below, we share the other products that caught our eye this month.
In case you missed it: April 2024 beauty favourites: Our top skincare and make-up picks of the month
La Mer Moisturizing Fresh Cream

Above La Mer Moisturizing Fresh Cream
La Mer has long proven its expertise in innovation when it comes to developing its line of luxury skincare products. The brand’s latest launch is a new iteration of its Moisturizing Fresh Cream. Crafted using 3D technology and powered by the brand’s patented Miracle Broth, the new Moisturizing Fresh Cream feels luxuriously plump in texture and features a lightweight soothing technology that delivers deeper healing moisture. Beyond hydration, the moisturiser actively calms any redness and helps strengthen the skin’s resistance to inflammatory irritants and oxidative stress.
Dyson Airstrait

Above Dyson Airstrait
Ever wanted a hair styling tool that can dry and straighten your hair at the same time? Dyson has once again upped the ante by debuting the Airstrait straightener that allows for wet-to-dry straightening with powerful airflow. That is right: the straightener does not have any hot plates, thus avoiding the risk of heat damage associated with traditional hot hair styling tools. Although the size of the straightener is similar to most in the market, it is a game -changer for those looking for a quicker way to achieve a straight and sleek hairstyle as it reduces two steps— drying and styling— into just one.
Smashbox Cosmetics Halo Healthy Glow 4-In-1 Perfecting Pen

Above Smashbox Cosmetics Halo Healthy Glow 4-In-1 Perfecting Pen
Sometimes, all you need is a good concealer in your make-up pouch to achieve a flawless looking complexion. The new Halo Healthy Glow 4-in-1 Perfecting Pen by Smashbox Cosmetics, which was launched exclusively at Sephora earlier this year, easily fits into any portable beauty kit for touch -ups on the go. It is primer-infused for long-wear and contains nourishing ingredients including hyaluronic acid, vitamin E, green tea and ginseng to hydrate the skin. Choose a lighter hue for highlighting, a deeper tone for contouring, and a warmer or cooler shade to match your skin tone for colour -correcting dark circles or hyperpigmentation.
Givenchy Beauty L’Interdit Mascara

Above Givenchy Beauty L’Interdit Mascara
Givenchy Beauty’s new L’Interdit Mascara eliminates the need for eyelash extensions as it offers a full lash look with a few swipes. The revolutionary four-in-one mascara enhances volume, length, density, strength and shine, simplifying your beauty routine as you can skip the mascara primer or base before application—making it an ideal travel essential as it reduces the items in your vanity kit. The formula consists of 90 per cent natural-origin ingredients, including ceramide -like actives and D-panthenol, which nourish, smooth and strengthen lashes. Its unique blend of three waxes provides buildable volume and length that resists feathering or running while still being easily removed with a gentle cleanser.
Rare Beauty Soft Pinch Luminous Powder Blush

Above Rare Beauty Soft Pinch Luminous Powder Blush
There is a new addition to Selena Gomez’s Rare Beauty make-up line-up and it is a hybrid of two award-winning bestsellers. The new Soft Pinch Luminous Powder Blush is a combination of the brand’s popular Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter. It is an airy blush that applies seamlessly and offers a natural, glow-from- within flush. Available in six shades, it is blendable and easy to diffuse for a range of variety of finishes, from a soft radiance to a vivid pop of colour.
Gucci Beauty The Alchemist’s Garden Tears from the Moon Eau de Parfum

Above Gucci Beauty The Alchemist’s Garden Tears from the Moon Eau de Parfum
Tears from the Moon Eau de Parfum from The Alchemist's Garden collection by Gucci Beauty is built around a floral dewy bouquet of white peony, lily of the valley and stephanotis. Inspired by the mystique of moonlit nights, this enchanting scent weaves a spellbinding tale of elegance and allure. With notes of iris, musk, and vanilla, it evokes a sense of ethereal beauty and timeless sophistication.
Chloe Atelier Des Fleurs Cedrus Eau De Parfum

Above Chloe Atelier Des Fleurs Cedrus Eau De Parfum
The Atelier Des Fleurs Cedrus Eau De Parfum by Chloe Atelier is a mesmerising fragrance that captures the essence of tranquillity in nature. With the idea of majestic cedar trees of the Mediterranean, Cedrus transports you to serene woodland landscapes with its woody and aromatic notes. With a delicate blend of cedarwood, vetiver, and bergamot, this exquisite scent is an olfactory masterpiece that will be loved by those who appreciate woody scent profiles.





