Cover Kiko Milano Global CEO Simone Dominici (Photo: courtesy of Kiko Milano)
Kiko Milano Global CEO Simone Dominici (Photo: courtesy of Kiko Milano)
1 / 1
In an exclusive press lunch, Tatler sits down with Kiko Milano’s global CEO to talk about the brand’s efforts on diversity, inclusivity and sustainability
With brands launching products left and right, the beauty industry has become more competitive than ever. Kiko Milano sets itself apart by remaining true to its core value of allowing people to express their individuality through high-quality beauty items at an affordable price range.
This is the vision of Kiko Milano, as told by its global CEO Simone Dominici in an exclusive lunch event. “Our distinct characteristic from international and local beauty brands is not just about the style and taste Italy has been known for but by the quality of our products while being accessible. . .it’s very unique,” says Dominici.
Organised by the brand, the glamorous event was held in Chef Jessie Rockwell Club and had the CEO sit down with the press and unveil a range of exciting new beauty innovations planned for the future.
In case you missed it: Kiko Milano finally arrives in the Philippines: here are 7 must-have products
Kiko Milano CEO Simone Dominici sits down with members of the press (Photo: courtesy of Kiko Milano)
1 / 4
With a reputation for combining cutting-edge technology with stylish designs, the brand has become a global force that captivated industry insiders and beauty enthusiasts alike. Boasting over 800 salespoints in Europe, the renowned beauty brand has finally arrived in the Philippines this year, with stores at SM Mall of Asia, SM Megamall and other SM stores.
See also: 14 unique Filipino-founded beauty brands you must try
“The Filipino market is becoming more and more relevant,” shares Dominici. “I have come to love the Philippines, especially its people-very dynamic, very social, and very vibrant.” The CEO notes that Filipinos love to experiment and are very open to innovation, which aligns with Kiko Milano’s values.
Above Kiko Milano flagship store launch at SM Mall of Asia (Photo: courtesy of Kiko Milano)
Above Isle of beauty products from Kiko Milano (Photo: courtesy of Kiko Milano)
Kiko Milano flagship store launch at SM Mall of Asia (Photo: courtesy of Kiko Milano)
1 / 2
But Kiko Milano is more than just surface-level beauty. When asked about its efforts for sustainability, Dominici says the company has a programme called “Kiko Cares”, made up of two sub-programmes: Care for the Planet and Care for the People.
For Care for the Planet, Kiko Milano ensures that it reduces its waste by sourcing from the best Italian suppliers while reducing its energy consumption and plastic waste. “We’ve saved over 200 kilos of plastic this year by reusing [plastic waste] in our packaging through modern technology,” the CEO says.
“We believe that as they have better self-esteem, they can be better part of the community,” he adds. So, in the Care for the People programme, Kiko Milano offers a fresh start for women facing difficulties. “We partnered with different organisations from around the world to help women suffering from cancer recuperate their labour power by financing their studies or reintroduction to society.”
See also: Is beauty for all?: Beauty brands that advocate for inclusivity and diversity
Above Kiko Milano “Green Me” line (Photo: courtesy of Kiko Milano)
Kiko Milano “Green Me” line (Photo: courtesy of Kiko Milano)
1 / 1
Simone Dominici also shares his observations on the Philippine beauty market. “Compared to Europe, there is also a different concept of beauty here,” he says. “That’s why we adapted some of our assortments. For example, lips here are more important than eyes.”
“We extended the range of products to cater to the market’s needs. We also have a very extensive range of foundations, covering all skin colours, so you can find your shade. Skincare is also very important. . .you guys are much more caring for the skin,” he says.
Swipe through the gallery to see our recommended products from Kiko Milano:
Kiko Milano 3D Hydra Lipgloss
1 / 4
When Jio is not creating content for Tatler Philippines' social media channels or covering style-related stories, he's probably binge-watching David Attenborough-narrated documentaries or nursing his vintage shopping fixation. He plans on using fashion criticism as a force for good. Follow him @hijowho or send him an email at jio@tatlerphilippines.com.
