Imagine a candy store but for beauty lovers. This is the aim of LUXASIA's escentials, which launches as an e-commerce as well as a physical store in Suria KLCC in November.
According to its press release, the multi-brand store is "a luxury space of all things beautiful"; indeed, it carries eight specially curated brands, all of them a coveted luxury name in their own right. Think By Terry, Maison Francis Kurkdjian and Bulgari.
Promising a compelling experience unlike any other as you shop for your beauty needs, the intimate 568 sq ft store complements its online extension, from its e-commerce site to Instagram and Facebook, paying close attention to detail and design.
This omni-retail concept is already a big hit in Singapore, where it was established 15 years ago. To date, it boasts three stores on the island republic.
“We are proud to be in Malaysia. escentials promises to refresh the Malaysia retail scene and delight consumers with luxury niche beauty brands and consumer experiences.”— Karen Ong, Luxasia chief commercial officer and regional managing director
As a bonus treat to Malaysian shoppers, escentials is offering exclusive launches by Penhaligon’s and Björk & Berries. escentials also stocks a selection of scents by the iconic Acqua di Parma.