Cover Empro’s SpaceLift Face Booster soft launch event
Empro’s SpaceLift Face Booster soft launch event
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Discover the magic of Empro's new groundbreaking beauty potion
It was a momentous day for the skincare realm on January 12, 2024, when Empro—a prominent name in the health and beauty industry, best known as the leading face mask manufacturer in Southeast Asia—proudly introduced its SpaceLift Face Booster at the Centre Court of Mid Valley Megamall. The launch of the all-new beauty gem marked a groundbreaking advancement in skincare, achieved through a unification of elegance, innovation, and a shared commitment to timeless beauty.
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Above SpaceLift Face Booster, the ultimate lifting solution for timeless beauty
SpaceLift Face Booster, the ultimate lifting solution for timeless beauty
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Crafted in Japan using twelve potent natural ingredients, the SpaceLift Face Booster’s revolutionary formula boasts numerous skin benefits, such as hydration, antioxidants, anti-aging, anti-wrinkles, pore minimising, anti-hyperpigmentation, UV protection, anti-inflammatory, anti-puffiness, quick absorption, lifting, as well as firming—promising instant youthful skin with just one-second penetration, one-minute lifting, and a total of five minutes for the final result.
With simplicity at the forefront of its formulation, the nutrients are delivered through tiny hydrogen atom-based water molecules, meticulously designed to tackle blemished areas on the skin. To achieve the best results, rejuvenate your skin with the SpaceLift Face Booster twice a day, morning and night.
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The Empro team and VIPs officiating the launch
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The official soft launch of SpaceLift was witnessed by esteemed figures including representatives from the Malaysia External Trade Development Corporation (MATRADE), along with representatives from Malaysian Investment Development Authority (MIDA), and other dignitaries. The prestigious event, and the weekend that followed boasted not only the unveiling of a revolutionary skincare gem but also delightful performances by award-winning songstress, Aina Abdul during the launch, Malaysia’s rock queen, Ella as well as versatile songbird, Shila Amzah on Saturday and Sunday respectively. The elegance and sophistication that they brought to the soft launch define the SpaceLift Face Booster experience, transforming the weekend into an immersive celebration of beauty and grace.
Above Empro’s Japanese business partner Kawamori Shigeki with beloved Malaysian songstress Aina Abdul
Above Aina Abdul captivating the audience with her melodies
Empro’s Japanese business partner Kawamori Shigeki with beloved Malaysian songstress Aina Abdul
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Following the soft launch, founder and managing director of Empro Prof. Dr. Coco Alex Yeoh sat down for an exclusive interview discussing more about SpaceLift, as well as Empro’s upcoming plans for the new year. Read more about it below:
Above Founder and managing director of Empro Prof Dr Coco Alex Yeoh in an exclusive interview
Founder and managing director of Empro Prof Dr Coco Alex Yeoh in an exclusive interview
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What were the objectives you planned to achieve with the development of SpaceLift?
There was a noticeable gap within the realm of advanced anti-aging solutions. Empro, having acknowledged the gap, recognised the necessity for a more holistic approach. We strategically curated the finest ingredients combined with cutting-edge technology, resulting in the development of SpaceLift. The SpaceLift Face Booster solution has been artfully crafted to fill the existing void in skincare offerings. The goal is to redefine and elevate the standards of skincare products, a singular solution in a comprehensive package—one for all, all in one.
With the introduction of SpaceLift, what kind of market are you aiming for? Is it mass market or premium?
I can easily sell this for more than RM1,000 per bottle. To be frank, it is not very difficult. There will be a lot of people buying it at that price range. But when I spoke to my Japanese partner, I asked him, ‘This is such a good formula, why don’t we make it more accessible?’ The idea of expensive being good must be challenged here. At Empro, we sell the functions, not the brand. A product that can perform its functions; that is how we build trust with our consumers. I decided that SpaceLift is meant for the masses, so that more people can access it, hence our price range.
Our partnerships with Watsons Malaysia and Sasa Malaysia also embody this principle. For Watsons, we came up with a smaller and more affordable version of the face booster, the 30ml bottle. This is especially for people who want to try and see how it works, then they can move on to the 100ml bottle. Both Watsons and Sasa operate multiple outlets across Malaysia, making SpaceLift accessible to a wider market segment. We also offer a special bundle pack comprising one 30ml bottle and 100ml bottle which also comes with one Empro’s Red Edition Eyebrow Pencil.
During the soft launch, you announced that you have partnered up with multiple partners to distribute SpaceLift to several countries in Asia and Europe. What impact would that bring to the product and Empro as a brand?
I want to make Malaysia proud with this product and this brand. SpaceLift, with the distribution partners that we have, will ultimately grow Empro further as an even bigger international brand. Currently, we are distributing SpaceLift in 14 countries, and we are currently in talks with more partners from a few more countries. Including Malaysia, SpaceLift is now available in Singapore, Japan, Thailand, China, Hong Kong, India, Switzerland, Sweden, Norway, Denmark, Finland, Netherlands, and Belgium. Our aim is to grow the SpaceLift market to 30 countries by the end of 2024.
Discover the radiance of SpaceLift—a symphony of elegance and innovation seamlessly woven into an exquisite skincare ritual, available at Empro, Watsons and Sasa outlets near you.
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Images: Empro
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Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.
