Best of 2024: 5 stars leading beauty trends

The so-called “country princess” remains at the forefront of beauty trends this year, championing classic elegance with her signature makeup. Whether she’s lighting up the Eras Tour stage or gracing a red carpet, Taylor stays true to a modern soft glam look. Her red lips and defined cat-eye liner are unmistakable trademarks, striking a balance between bold and refined. From the wistful tones of Speak Now and Folklore to the edgier mood of Reputation, Taylor’s beauty choices underscore her versatility—red lipstick, in particular, serving as a powerful statement of identity. Her preference for long-wear, weather-resistant products also reflects the demands of her schedule, fuelling the popularity of smudge-proof eyeliner and high-adhesion matte lipsticks among fans.

When the infectious beat of Espresso starts playing, one can't help but picture Sabrina Carpenter: voluminous curls, doe eyes, and an ombré pout that has become her signature. With classic charm, a sugary voice and an undeniably modern edge, the singer has carved out her place as a pop darling in the hearts of a new generation. Born in 1999, Sabrina is unafraid of reinvention, always keeping her aesthetic fresh while remaining true to her distinctive identity.

Sabrina’s makeup takes cues from early 2000s American pop icons but updates them with a vibrant, youthful twist. Full lips, a flush of colour on the cheeks, winged liner, and a dewy base form the heart of her look, capturing the spirit of a pop star who is both energetic and effortlessly contemporary.

Rosé, of Blackpink fame, needs little introduction among K-pop and film devotees. But her presence extends far beyond Asia. She is increasingly seen as a symbol of global influence, embodying the aspirations of a new wave of talent. In 2024, she reached new heights, becoming the first K-pop solo act to chart two singles on the Billboard Hot 100. Her song APT. has held the 20th spot for eight consecutive weeks, while Toxic Till the End currently sits at number 90.

See also: 10 iconic K-pop moments in 2024: Rosé’s ‘APT’, G-Dragon’s comeback and more

Alongside her ethereal vocals, Rosé’s beauty aesthetic has captivated beauty lovers everywhere. With delicate features and flawless skin, she often opts for barely-there makeup, allowing her natural contours to shine through. Her go-to look typically features a neutral eyeshadow palette, softly defined lips and a gentle flush on the cheeks, an approach that effortlessly complements any outfit or styling choice. This season, she’s also among the stars championing softly tousled curls, a look that’s become a defining trend of the Autumn/Winter 2024 fashion landscape.

Known for her powerhouse vocals and emotionally charged lyrics, Ariana Grande also never fails to impress with her ever-evolving approach to makeup. From the sultry cat-eye in yes, and?, to the melancholic muse she portrays on the Eternal Sunshine album cover, or the floral-inspired eyeliner in we can't be friends (wait for your love)—each look swiftly became a trend. Recreated by beauty bloggers and TikTok creators alike, her visuals often transcend the screen to shape beauty conversations online.

In the recent film adaptation of Wicked, Ariana revealed a more delicate side, shedding her trademark high ponytail and fierce persona to become Glinda, the kind-hearted witch. A self-proclaimed beauty lover, she later shared that this transformation, both in makeup and mood, was one she especially cherished.

Selena Gomez wears many hats—singer, actress, entrepreneur—and remains a celebrated beauty icon. Renowned for her glowing complexion, she favours soft, minimalist makeup that enhances rather than conceals. Those who’ve followed her journey will recognise her signature: a dewy base that brings a healthy, radiant texture to the skin. Nude and soft pink lip colours are her go-to choices, lending a sense of calm and cohesion to her overall aesthetic. Add in curled lashes, defined brows and a touch of highlight across the cheeks, and you have Selena’s timeless formula for the kind of effortless beauty perfect for the festive season.

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